Get Your Nose In The Book

Yesterday was National Children's Book Day. We all have our favorite books from childhood, titles that spark imagination and recall fond childhood memories. Last month I shared one of my favorite books in a previous post honoring Dr. Seuss.

It's easy to see how Children’s Book Day celebrates books, encourages literacy and stimulate the growth of their imagination, but what can a book do to market your message? 

If your business, non-profit or agency seeks to connect with kids, then books are a smart choice. For example a fire department or police department like the Town of Apex can use interactive coloring books or picture books to share safety tips or encourage a positive image of first responders in the community.

A school might use a bookmark to encourage a program at school, like this Walk To School Program at Olive Chapel Elementary or a business seeking to connect with a student population might donated bookmarks with health tips. Many school's have reading incentive programs; a local ice cream shop might buy bookmarks and offer a discount on the back to students who reach specific levels. Using a full color surface like the one featured here, a school PTA can showcase family event fundraisers, encourage participation in the annual book fair or sell advertising space to local book stores, coffee shops ( the parents are usually part of a reading program with kids) or your local pizzeria.

Books and magazines are also popular in waiting rooms! A smart choice for making a family connection are personalized books using popular titles. On the favorites tab of our website, is a link to The Book Company; the gift that's never thrown away. We helped NuImage select a book for a holiday promotion that placed a children's book inside the waiting room of referring dental practices.

If you have a business that would like to connect with families, take a peek, there are books that would be great for financial planners, pediatricians, churches and family counselors. Inspired? Instead of getting your nose out of a book- maybe you should take a longer look at books as a way to share your message. After-all, 83% of consumers can recall the name of an advertiser on a tangible product.