Relax- It's Good For You And Your Brand

Products for promoting a message of wellness are popular, our friends at PCNA will be joining us next month for an exclusive event, showcasing new trends like these.

Concepts like self-care, stress management and work-life balance are big cultural trends right now. It makes sense that the increasingly hectic nature of modern life has resulted in a renewed (and much needed) focus on wellness.  It's also no surprise that the sales of health and beauty products like body lotions, lip balms and bath bombs are skyrocketing in retail. Cultural trends aside, health and beauty items have a unique quality that makes them particularly effective promotional products. Since they are designed to soothe, relax and protect, they send the message that your brand cares about the recipient's well-being.

Let's look at the current trends driving the category's popularity:

Self-Care

Learning how to eat right, reduce stress, exercise regularly, and take time-out when you need it are huge trends in popular culture right now. The light speed pace of modern life has resulted in an increased interest in ways to slow down and de-stress. While taking some me-time for a spa day might not always be practical, many people are reducing stress with spa treatments at home. These spa products are ideal for sending a message that you care.

Tranquility 3-Piece Spa Scent Gift Set (Available only in the United States)

Natural Ingredients

All-natural health and beauty products have seen increasing success recently. Concerns surrounding item ingredients and chemical sensitivities, it's important to offer these products as part of a regular assortment. Our friend at PCNA currently offer SPF-free, alcohol-free, all-natural, and even wax-free items.  We also proactively changed all sunscreen formulations to be "reef-safe", keeping in mind the environmental impact.

All-Natural Non-SPF Lip Balm (Only available in the United States)

Safety and Compliance

Safety is a critical message in the health and beauty segment. Corporate wellness and safety initiatives are at an all-time high and first-aid kits have never been more popular. Ideal for delivering the message of safety and well-being, they make great on-boarding gifts and giveaways for community health events. Rarely thrown away, first aid kits deliver years of brand impressions.

Trek 8-Piece Waterproof First Aid Kit (Only available in the United States)

The Bottom Line

Health and beauty products have a wide range of applications - from community events and on-boarding packages, to customer thank-you gifts and corporate safety programs. They are ideal for any brand that wants to deliver a message of caring.

Putting your brand message in front of your target market is easy when you put wellness first!

According to ASI's 2019 Global Study - Consumers of all ages keep quality items that are useful and attractive!