Thursday, February 4, 2016

Email Tips From A Google Insider

Once again we share a blog from Cassandra Johnson, blogger for PPAI publication,  
Promotional Consultant Today. If your office is anything like our office, you receive HUNDREDS 
of emails a day. In fact our owner Olivia often jokes that her responsiveness and accessibility by 
e-mail is putting pounds on her waist line.  The promotional industry “lives” by email. We share 
information between suppliers multiple times a day regarding artwork, pricing, stock, virtual images, 
e proofs…..well you get it…..then that information is shared with the client creating some long 
e-mail threads.

We share some quick tips today- 

“The single biggest problem in communication is the illusion that it has taken place” 
George Bernard Shaw

Email Tips From A Google Insider
Email.  It’s a word cursed across all companies. The statistics surrounding the time spend managing 
email are staggering. Research shows the average worker spends 13 hours a week, 28 percent of 
office time, on email. One estimate is that the average worker writes 41, 638 words a year in emails,
 the equivalent of writing a 166 page novel each year.

However if you are using Gmail either for work or personal email, you are in luck. Promotional 
Consultant Today shares these tips from former Google employee Rodolphe Dutel on little- 
know Gmail features that can help improve your email use. 

The good news for those who don’t use Gmail is that as email systems work to keep up with each other, many of these same features may also be available now or in the near future.

Enable Undo Send. If you’ve ever found yourself resending emails because you made a mistake 
in the first try or forgot an attachment, you know how this can derail your day.  In Gmail’s 
Setting menu, there is the option to “enable Undo Send” and a time setting for this Undo to be active. 
If you enable this setting, after you click the send button, you will see an UNDO link next to the 
message saying your email has been sent. This link gives you between five and 30 seconds (you choose) to undo the send if you spot something amiss in your email.

Use Canned Responses.
If you find yourself constantly writing the same responses on emails r very similar ones, there is 
an option in Gmail to craft Canned Responses that can be populated into an email as a starting 
point, saving you time in retyping the same thing over and over. You can then customize the email 
from that point. To enable and create your canned responses, go to Setting and then click on Labs, then Canned Responses.

Use Email Offline.

If you want to take advantage of available time when you are not connected to a network or wifi, 
search the app store in your device for Gmail Offline, a Google app that stores a limited amount 
of your Gmail information on your device so you can respond or create emails when not connected 
and they will be sent the next time you connect.

Keep Your Email Safe.
To keep others from accessing your email and keep your information safe, Google has a two-factor 
authentication system that requires the user to enter both a password and a second unique code 
( sent to you via the app or text message) to access the email system. 

Yes, it’s an extra step to log in, but it might keep you from later explaining how critical information 
got in the wrong hands or why your email address is sending out tons of spam. Information on how 
to set up the two-factor authentication can be found here.

The two-factor authentication can be found

Consider Apps
There are a number of paid and free apps that can help you manage your email. Dutel suggests using 
Inbox Pause if you want to pause your email system from receiving incoming emails for a period of 
time while you are immersed in a project ( the emails are delivered to you when you un-pause). another program to help quickly and easily unsubscribe from email you don’t want and 
get a single daily digest of those emails you do want. Sidekick will send you notifications when 
an email has been sent, delivered and read. There are many other apps that work with Gmail. 
Check the app store for your device to find these and others.

Source: Rodolphe Dutel  is a buffer product specialist 
and is alos the founder of Remotive.

Compiled by Cassandra Johnson

What tip do you think you can implement? 

Tuesday, February 2, 2016

Going to Jail Before the Super Bowl Coin Toss?

Super Bowl 50 is this weekend- fans are posting for their favorite to win on social media networks. Naturally being a fan extends to showing your spirit with licensed fan apparel such as T-shirts, hats and jerseys. However, know the facts!

It’s important as a consumer to pay close attention to the products to avoid fakes or even copyright infringements.

What should you look for before making a purchase? 

  • There should always look at the merchandise tag. 

  • If it’s real, there will be an NFL sticker with a hologram indicating that it’s official. 

Some fake merchandise will have a tag that looks like a hologram, but that can be deceiving. Customers should move the tag to make sure that it’s really a hologram, and not just a shiny piece of paper.

Did you know that since last year’s Super Bowl, HSI (Immigration and Customs Enforcement’s Homeland Security Investigations) has seized more than $19 million in fake NFL merchandise??

Consumers may be looking for a bargain to support their favorite team, but those bargains may be funding illegal activities according on the black market according to ICE- HSI.

What about infringements? 

In promotional branding it's important to have consent to use a registered trademark logo from the organization making the request for use on promotional products. While many companies have a brand standard guide, a larger organization will have a rigorous brand standard guide. Such guides will dictate specifically how a logo may be applied to promotional products and how it may not be applied. The guide will include examples for ways a logo may not be modified to fit an imprint area or to add on creative embellishments, as well as examples of preferred lay outs or modifications, such as a stacked version for a wider logo or single color version for a full color logo to protect the brand and guide purchasers throughout the organization. 

Curious about how to develop a brand guide? Ask us for a copy of our top tips in developing and implementing your own company brand guide.

Want to know more about NFL guidelines?

Who's going to win? Panthers or Broncos??