Arnold Palmer- A Classic Pro

Yesterday I shared that when I think of golf, I can't help but think of the movie Happy Gilmore. However as a kid, I had the good fortune to see Arnold Palmer play the PGA circuit the legendary Pinehurst #2. I attended the PGA as a guest of my godfather, who'd grown up in Pinehurst; his dad was the first mayor! 

My Papa Barrett took great pleasure in sharing the nuances of the game with me; highlighting the players strengthens as they played the hole we were stationed. While Jack Nicklous also was playing, his focus was on the classic professional- the one generally regarded as the greatest and most charismatic player in sports history. ( Need some facts? Google it!) 

 

I've been sharing stories about golf because it's getting warm and tournaments will be played for charity and business networking will happen on the links. Golf is a popular way to engage with your target markets; offering so many ways to connect your brand message to avid golfers as well as those just playing for a cause. Another day we can delve into golf products- there are plenty; see here some of our favorites.  

My focus today is connecting our brand to a winner. Winning promotions don't happen by chance; it takes practice and well, a pro effort! In our continuing series showcasing what happens behind the scenes we focus today on 3 stories that mixed into the general flow of the daily engagement with client orders. 

 Today we met with several clients. 

• One was an established client who needed to work through art designs with Miranda; our graphic artist. This was a huge help to her in feeling good about the design work to be applied to products for an upcoming event. 
• Another was a fairly new client, a non-profit, that needs to consider dollars every time they make a purchase; yet still wants to have a professional appearance. Our showroom was an asset in compare product options. 
• The third was a brand new client that could not leave their office to come to us. They wanted polos, jackets or pull overs, pens, umbrellas and maybe drinkware. The simple approach would have been to take a couple of items- that good, better and best option; instead we had offered a host of choices. Why? Getting to know a new client requires becoming familiar with their preferences- which means comparing our options.

What were the common factors between all 3 appointments? Our ability to read the green, see the line to the cup and know which iron to use to reach the green all come from being professionals in our industry. Our expert team works together to apply our collective knowledge and creativity to solve marketing challenges- a bit of Palmer produces a hole in one for clients! 

* Yep, that photo does say to Keith- a gift from a co-worker years ago who knew Keith loved golf and was able to score an autographed photo!