Friday, January 18, 2019

How Can You Make Pennies Count?

It's almost February; the month of love! Beyond the human connection, what do many people love? Saving money! 

Positioning your company to your vertical markets requires getting your story in front of that target audience. How and where you apply your message varies. Whether you rely on traditional print, direct mail, a sales call or modern electronic platforms for communicating your message the goal is the same; creating love for your brand! 

February 12 is Lost Penny Day and pennies generate a lot of opportunities to love for your brand. Did you notice our earlier blogs this week featured some impressive stat's related to how imprinted products cost less per impression yet generate longer brand engagement than other forms of advertising? Pennies......per impression! Miss those posts? Go back and rewind the story.  

Where do we find our data? Every year the Advertising Specialty Institute (ASI) conducts a survey that studies promotional products as high impact and cost-effective advertising mediums.  This survey helps show the affordable cost per impression of imprinted products over other forms of advertising.  Our upcoming blogs will feature the impact of this study on your bottom line.  

What are the top 5 reasons that branded products change consumer behavior? 

  1. Using imprinted products as part of your marketing campaign is smart because these products are not dependent on location or time.  Unlike a billboards, magazines or newspapers, products travel with the consumer.  
  2. Products are evergreen, unlike a print media or signage because they are useful in our daily routine
  3. Products start a relationship as a gift, creating a positive impression of your brand rather than being viewed as a solicitation.
  4. Unlike a newspaper ad or a billboard, the product and it's message can be passed along to a new consumer.  
  5.  A product can interact with our 5 senses- all products offer touch and sight, but food products offer both taste and smell.  There are even products that produce noise! We love the creative options in our industry. 
Speaking of a love connection- 85% of consumer recall the name on branded products they own! We will help your ideal consumer fall in love with your brand.

* Source- ASI 2019 Global Impressions Study- ask us to share a copy!

Thursday, January 17, 2019

Increased Showers- for Pennies

Today's forecast? More rain! If you are like me, rainy days often seem to dampen my spirits! Chasing away negative thoughts can be as simple as finding the positive.  For example did you know, 45% of consumers own a branded umbrella, Boomers like me keep an umbrella over 2 years and not surprisingly QUALITY is the #1 reason an umbrella is kept?

A significant part of our role as your marketing partner is to vet our the best choices for your branding needs. An award winning partner, like StrombergBrand, with 75 years of experience, who focuses on umbrella innovation, quality, and service is just the type of partner we seek. 
Our current product line has dozens of high-quality umbrella styles, including:

Besides standing behind their motto of being "the only umbrella brand you’ll ever need" the innovation they bring to decoration options is amazing. Did you know besides the traditional panel location you can decorate the canopy underneath, the handle, the band that holds the umbrella closed, the bag and more?

As a marketer, we are consistently advising our clients to consider when consumers will see and interact with their message, as well as how that message ties into your brand. For example if you sell title insurance like Magnolia Title Company making sure your target markets know you have them "covered" is important. Additional considerations will be the longevity of your campaign's success, the cost to promote and the engagement with your target markets. 

 Ready to plan? Stop by the showroom to review your options and check out these 2019 1st Q specials here

Source for statistical data- ASI 2019 Global Ad Impressions Study

Wednesday, January 16, 2019

The Must-Know Drinkware Trends For 2019

If you are looking for a promotion that is long lasting, provides a low cost per impression and resonates with consumers from Gen X to Boomers, drinkware might be the right promotional piece for your next campaign. From mixed-materials, to retail-style packaging, here are the new drinkware designs and innovations you need to know and we count on innovative partners like PCNA to have the latest items.  

Here is a sneak peek of what they have to offer this year:

1. Distinctive Look: Mixed Materials

By adding cork, bamboo and silicone elements to tumblers sport bottles, we're creating pieces that demand attention and elevate brands. It's the little unexpected details that create something special.

2. High-Performance: Copper Vacuum Insulation

In retail, high-performance copper vacuum insulated drinkware is enjoying immense popularity. From campus to the boardroom - it’s everywhere. What makes them so universally-loved? First, they perform - keeping beverages hot for up to 12 hours and cold up to 48 hours. Second, they're practical. They're meant to be used every day. Ask us to fulfill as as set ready to distribute.

3. First Impressions Matter: Retail Packaging & Gift Sets
Someone wise once said that presentation is everything. New retail packaging options and gift sets offer more than a way to recognize a special occasion or important relationship – they’re also an opportunity to showcase your brand in a whole new way.

4. No Compromise: Budget-Friendly Styles That Are Trendy AND Perform

You don't have to sacrifice style or performance when selecting drinkware that fits your budget. You don't have to spend a lot to get something on-trend.

5. Dual-Function: Technology Meets Drinkware
Ever fantasized about a water bottle with a built in Bluetooth speaker, how about wireless earbuds? Dreams come true - these innovative new pieces have the wow-factor to impress and set a brand apart from the pack.

Ready for more inspiration? 
Here are all the new-for-2019 drinkware styles from PCNA.

Tuesday, January 15, 2019

Is A Toboggan A Hat?

Caps For Sale! I used to love that book when I was a kid!

Guess what? It's National  Hat Day!  

Is a toboggan a cap? Read on.....

Why is head wear perfect for promotions?
  • They sit on top everyone's head!   
  • Hats are kept on an average for 10 months by recipients.   
  • A low cost per impression- let’s say you spend $10 on a hat; over its lifetime, it will create 3400 impressions, generating only 3/10 of a cent per impression!

Need more reasons to consider a beanie, visor, baseball cap or fedora? 

  • Did you know that 69% of American consumers own promotional head wear?   
  • Hats are generally liked by people and 63% of recipients keep like their appearance!

There are so many different styles of hats- how do you pick the right one?   
  • Do you want a cap that fits snug like a low-profile cap or ones that adds height on your head, a high-profile cap that appears taller? 
  • Do you have a preference on closures on a cap? There are adjustable snap backs, hook and loops, D clips, and stretch-to-fit caps.  Adjustable caps are great because you don’t need to worry about different sizes; it is essentially one size fits all.   
  • What about the fabric? Caps also come in many different fabrics; mesh and moisture wicking are great for active lifestyles or jobs, modern heathered styles are popular along with over stitching. 
  • Don't even get us started on all the decoration options, patches, embroidery, silkscreen, HDX, laser 
  • The there are other styles of head wear beyond caps, such as a knit cap- or as southern's say a toboggan- yes, we know that's a sled in the north!  

Overwhelmed yet? That is why we are here. 

Come into our showroom and you can see and touch all the different options available.  Let us help you pick the right hat for your next promotion; custom might even be right for you

Tuesday, January 8, 2019

Clean Sweep- Organizational Solutions For The Desk

In real estate it's often said, "location, location"- owning the space on someone's desk is a great way to get your name in front of them frequently staying top of mind.

In fact,

Desk items are powerfully influencing consumers; which creates opportunities for you. January 9th is National Clean Off Your Desk Day. Products to help you organize your space and reduce clutter from traditional to items that integrate technology are a smart way to organize and "own" the landscape.

The average person has a lot of branding opportunities within their grasp and line of vision- take a look at my desk below. How many opportunities do you see? There are about 30! Surprised?  What's in my line of sight? A wall calendar behind my desk, note cards on a bulletin board, business cards, business card holder, speaker, mugs, coaster, sharpie caddy, sharpies, pens, sticky notes, mouse pad, hub, cap, speaker, charging cable, phone holder, frames, mouse pad, keyboard, power strip, calculator, paper weight, back scratch, notepads, vase, desk lamp, lip balm, nail file- every single one of these items can be branded!

Consider what's at your desk and ask yourself if branding at the desk might be the way to clean up on sales this year!

Monday, January 7, 2019

Move Over Rosie- Alexa Is Coming

When I was a kid I loved watching the Jetsons!

Flying cars
Conveyor belts in your home
Plates that molded before your eyes producing dinner
Rosie, everyone loved Rosie- ready to handle all your challenges.

I also read about "big brother" in school; what's the connection? Like it or not we are watched and tracked, "shades of big brother", but modern conveniences like Smart Devices are exciting us like an episode of the Jetsons!

The is no doubt that smart devices make light work of many tasks. The popularity of technology offers numerous ways to keep your brand in front of your target audience. Clever marketing campaigns will integrate your message with the product selection to add more value to the promotion.

Today is January 6th, National Technology Day. Let's take a peek at some new smart devices from our friends at Leeds! Click the links for videos about each product.

Smart Plugs- watch this video

 Control your devices from anywhere with the wifi smart plug. Once you have connected the plug to your wifi network you can turn things on and off from your smartphone or tablet via an App, Tuya Smart. You can also set a schedule on the App to turn on and off your devices at set time or schedule. Say you forgot to turn off the iron, no problem. Arrive home late and want to turn on your lights before entering the house, no problem. The Wifi smart plug is also compatible with Amazon Alexa and Google Home.

Interested in making your home a "smart" home?

With this Wifi Smart Home kit you'll be off to good start. Included is a Window/Door Sensor, PIR Motion Sensor, and Siren. The Window/Door sensor can be mounted on any window/door around the house. Once the window/door is opened an alert will be sent to your phone and to the siren. The PIR motion sensor can be mounted anywhere around the house. When the sensor is triggered and alert will be sent to your phone and the siren will activate. Both of these products can be set on a schedule to only activate an alert at a certain time. Controlled by Wifi with the App Tuya Smart. Compatible Google Home and Amazon Alexa.

Smart Doorbell-  Ditch the old doorbell and get the Wifi Video Smart Doorbell. Once the Wifi doorbell is connected to your Wifi network, it will produce a live feed that allows you to see who is at the door. The doorbell has a built in speaker and microphone so you can communicate with your visitor. The doorbell will also start recording once the PIR motion sensor is triggered. If your visitor does press the door bell an alert will be sent your phone. Capable of taking HD videos and photographs with 720P resolution. Infrared technology allows the camera to work in dark environment. 

Smart Light Blub
-Equipped with the WIFI smart APP control function, this bulb socket can be applied to standard bulbs in the market. It can be used anywhere. You can connected to the socket to turn on or off your light remotely via an APP,Tuya Smart. You can set a schedule on the App to turn on and off your light at set time or schedule. WIFI transmission model 2.4GHz, load current 3A and input voltage 100-240V. Transmission distance: 20-30 meter indoor, 40-50 meter outdoor- how does it work?

All of these smart devices would make Rosie proud and make some of her work obsolete!  

Brand tips- keep in mind that many technology products have small imprint areas, you may have to bend on the amount of content or modify your logo expectations for the best imprint. 

Looking for a way to link your message to the home? A smart device might be the vehicle to connect your message and brand to consumers.

Are you ready for a smart home? 

Sunday, January 6, 2019

What's The Face Of Your Business?

You've heard it before, first impressions are important. Many of our clients will be stepping up their sponsorships, community outreach, seminars, conferences and industry shows for 2019. What impact will those events have on their marketing goals? To some degree the face they project to attendees at events will determine outcomes. Preparing for a host of events means making sure you visual communications- aka displays, signage and print material are sharp long before the big day arrives.

What to select? Product selection varies greatly in terms of size, durability, adaptability to multiple venues. Selections should not be the same for everyone; needs vary. For example, what works outdoors might not work well indoors or vice versa. As we guide clients through choices we focus on several key areas when suggesting products.

Among the most requested are  stretch fit- conforming table covers or premium no wrinkle covers which help to reduce a wrinkled appearance.

 Eurofit display systems offer ease care, polished appearance, modern look and are lightweight. They are easy to set up and break down; regardless of your height! Sublimated decoration (which means a permanent, full color option that is dyed in the fabric) lends itself to imagery on both sides of the display fabric, offering the opportunity to share different messages on each side. These systems are perfect for everyone from the once a year event to groups that break down and set up 50-60 times a year! In fact one of our world traveling business partners uses this product exclusively because of it's consistent dependably; breakage issues and lost parts are problems from the past.

Tents with educational back walls and side walls as well as interactive photo moments were a HIT hit with attendees at events in 2018.

Get your game face on- be ready to rock your next event- plan now! We will go over our key questions to determine the best product solutions for you.

Saturday, January 5, 2019

5 Reasons Branding Works On Your Head

Over 11.5 years, we done a lot of head-wear promotions. January 15th is national hat day and there is time to make your brand stand out in the crowd. Caps and beanies offer a lot of flexibility for branding in the apparel category. Why? 

  1. Unlike jackets and shirts- no sizing required; in fact one side usually fits all.With the exception of flex fit style caps, most head wear adapts to the recipient's head easily with a variety of closure methods. Removing size makes them perfect for a brand launch for a large group.
  2. Instant unity or identification; it's easy to spot individuals in a crowd
  3. Impulse purchase for merchandise tents and retail sales; purchase and wear
  4. Weather beater- cold, rain, sun making attendees look for head-wear
  5. Commemorative- its a collectable; one for each year, event, state or to recall your association with an organization or pride as alumni!


What are some of our favorite impressionable moments? 

   The Town of Fuquay-Varina -Brand Launch

·         Sponsor Fun- Race and Pub Crawl

·         Gifts – such as Flight of Honor caps for WW2 veterans and their guardians

·         Identification- Apex PD and Common Grounds

·         Fundraising- Play for Kay

·         The Smile of a new business owner-

      Commemorative Trading- Boy Scouts, Annual Jamboree

 No matter your style or budget, there is a solution with head wear!

   Ready to get a "head start" on your cap campaign? We have a showroom full of styles from custom to popular trends for construction, name brands and innovative decoration options.