Thursday, October 27, 2011

Service Case Study

-Keeping Grey Metal South’s name in front of HVAC businesses during the year
-Creating fun “sales call promotion” for sales team

Suggesting Grey Metal South use the holiday season as a time to enhance relationships with functional gifts that promote their brand; high quality products such as Maglight flashlights and invoice storage clipboards.

Creating playing card decks were a low cost impression, but great impression of the company with full digital playing cards as an “ice breaker” with new products.

Case Study:
“The flashlights and clipboards have been quality products that get our name in front of the end user of our product. The flashlights and clipboards are quality built items and have been a real hit. We use these as door prizes for the counter days and open house of the distributors we sell through. The playing cards were an excellent ice breaker.”

Tony Evans- Plant Manager

Release Program

Challenge: How to reward partnerships with a “bank” of promotions. New York Life had been seeking a blue signature vase to provide local partners as a gift; cobalt vases presented a challenge for several years with stock availability.

Solution: Finding a source with affordable product in stock, we were able to purchase the remaining pieces and “bank” those on a release program for when they are ready to acknowledge a local partner.

Outcome: New York Life appreciated being prepared to ship out product quickly when a new recipient was identified.

Why Flash Drives?

Flash memory is only made by a few manufacturers and they control the prices. Flash memory chips are in everyday items like your refrigerator, TV, car, stereo and IPods. The demand for the components is huge and the supply is limited. 80% of a flash drive’s cost is determined by the cost of the memory chip.

Japan makes most of the components, so the Tsunami last year drove the price up for a while due to shortages in manufacturing.

A flash drive is a small solid state memory device that is similar to your computers hard drive because it can hold any kind of information such as pictures, songs and written documents. Flash drives unlike your computer are mobile and unlike paper can store large amounts of data in a small compact easy to carry space. Unlike your computer, a quality flash drive won’t crash or break your arm carrying documents to a meeting; everything you might need at the click of a key.

Flash drives are also popular for their green component. Users are saving a lot of paper when downloading magazines and reports onto the flash drive.

Tech folks will like knowing quality flash drives are RoHS and WEEE compliant.

Many flash drives offered online come with hidden dangers. Specifically, reduced memory; an issue with 40% of the chips sold holding only 60% of the memory that should be installed. These reclaimed chips are sold in the open market for around 5 cents. Some online companies use software that allows them to take small chips and overwrite the memory to make it look like for example a 1 GB flash drive. This is why you need to make sure you are buying quality flash drives and compare pricing “apples to apples.”

We avoid quality issues by only purchasing from companies that sell Grade A-tier 1 certificate flash drives because they reliant and guarantee their full memory.

What size to order?

· Did you know that a 4 GB flash drive can hold every National Geographic Magazine ever published?

· Did you know that a 4 GB flash drive can hold every page of the 2009 Federal Budget Report and still have plenty of room left on it for more data?

· 1G is the most popular order we have, but unless you have large volumes of documents you will be fine with smaller memory.

Tuesday, October 25, 2011

Rewarding Referrals

Challenge: Dr. Kazmer has a successful periodontic practice in Cary. For over 12 years they have been rewarding the referrals they receive to their practice from referring dental practices in a variety of ways including their popular Oktoberfest each fall. How do we keep this promotion “fresh”?

Solution: For this event, the attendees received a commemorative glass to remind them of the event. This year’s glass will be truly unique with a permanent custom orange color added to the glassware.

Outcome: Our knowledge, resources and creativity for knowing product lines that offer something “special” helped to create a one of a kind addition to their collection.

Testimonial: "Thank you Olivia and Keith for years of top-notch service. You give every order your utmost attention. You always have ideas for all my projects and can find something for me in any price point.
You are more than business are friends!"

Church Case Study

Problem: Looking for ways to get their name out in the public for those looking for a new faith or ones in need of a church.

Solution: Use a magnet that can be used on a car to raise awareness of their church. Also to be used to connect people within the church to one another since the size of the church is so large.

Case Study: One older church member was heading to a church member’s house this past spring and got totally lost. In her frustration, she pulled into a gas station to get gas and figure out what to do. As she was getting gas, she happened to notice that there was a “Cary Presbyterian” magnet on the back of the other car. She didn't know the driver but went up to her and introduced herself (because of the magnet)! The other driver ended up leading her to the house she was trying to find, and now they know each other when they see each other in church!

Monday, October 24, 2011

Entertainment Promotions

Local TV Station CW22 MYRDC works with Promotional Partners for ideas to help them promote their programming in the community. This station will be carrying the popular "Big Bang Theory" as part of their new programming line up. To familiarize the viewing community with the launch of this program,CW22 sponsored an evening with the Mudcat's Five County Stadium where they distributed tee shirts with the station logo and digital fans in shape of show characters Penny and Shelton. The hand fans kept attendees cool during the game and generated fun during the evening which sparked interest in the show for the local audience to tune in to the show.

Wednesday, March 23, 2011

Check out this video about umbrellas along with some facts about what to look for in a quality umbrella so your promotions don't leave you "all wet". Umbrellas relate to many industries themes for coverage and protection, they are useful across all ages and gender. The size of the imprint area and outdoor venue insures high visibility as well as low cost per impression for your brand as a walking or stationary billboard. A quality umbrella will last for years and will leave your recipient with a good impression of your company. Great ways to provide these for distribution would be to families that attend sporting events, sponsoring a team, carpool line a local school, professionals that must get out in elements such as real estate related fields; perhaps reward your best referral partners while providing them an opportunity to have future clients ask about your brand. Watch this quick video and then visit our website for some purchasing tips for umbrellas in the newsroom location. While on our website, click the link at the top of the home page for video of the week to access a library of archived quick educational videos about products for many types of promotions. Industry Show&nb=videos&sec=is&vDistCom=Promotional Partners, Inc.&vDistPhone=919-387-9223&

One of our many unique umbrellas.

Thursday, February 17, 2011

Thanks for such a great turn out this morning for the am networking. Couldn't make it? You missed great food, networking and ideas to grow your business. Stop by when you're in downtown to play in our showroom. Branding is all about the "chatter" it creates; playing with ideas will spark the imagination and creativity you need to make an impression with your brand. Did you know that Promotional Products Cost Less, Achieve More, Accomplish Goals, Build Goodwill and Create Market Share?

In the US the cost per impression of a production product is half a cent! $0.005; which is equal to a BOGO deal for advertising!

More costly advertising vehicles such as TV, radio and print publications reach huge numbers of people, but are they reaching your demographic?

How long will your advertisement circulate in front of the demographic you desire?

83% of recipient can remember the advertiser on promotional products they received

A correctly placed item will yield multiple impressions a day. For example a pen has at least 10 impressions on average per day, 437 per month.

60% of respondents indicated that they have done business with an advertiser AFTER receiving an item; creating a change in behavior! Is your current advertising campaign affecting that type of call to action?

Recipients like “free” products and those products are changing opinions. 41% of respondents have a MORE favorable opinion of an advertiser after receiving a promotional product.

Unlike print ads with a limited life cycle before becoming compost or an art project, 62% of respondents see the value in giving away a product to someone else to use if they are able to use it themselves. Think about it, how long will you use a plastic grab bag versus a non woven, canvas or nylon tote? A branded tote with average of 1,078 impressions per month, bags more profits.

64% of recipients have a more favorable view of a company AFTER receiving a “gift”.

Let us help you grow your sales, your profits and your brand awareness with our expert and creative knowledge for how to properly apply a brand that will make an impression one brand at a time.

Wednesday, January 19, 2011

Sanmars's 40th Anniversary

Our favorite supplier for apparel; it’s also the company store on our website. Ask us to create a custom website for your company or organization for easy orders, send you a digital catalog tailored to your select products, provide videos about apparel, download spec sheets or instantly see color choices on models on the website store. These are just a few of the benefits of working with Sanmar’s family owned business looking after our family owned business looking after our clients like family!