Direct Mail is Not Dead summary

Make sure direct mail is part of your multi-channel approach to prospecting

• Maintain campaign message
• Mix of email & promo
• Average person gets 121 emails a day
• Takes 6 attempts to connect with a prospect
• Targeted direct mail has ~37% higher response rate than email alone
• Provide value to your prospect

Client example: Relias lunch + learn à tin lunchbox
Example of our own prospecting boxes?