Wednesday, May 26, 2010

Planting while Promoting

MOO......says the cow! We know what noise a cow makes, but did you know that the ad specialty industry has cow shaped and patterned products? Cow aprons, banners, table covers, pencils, and of course cow bells just to name a few items related to cows. However, how do you brand a cow (excuse the pun) when your goal is to showcase education and sell ice cream? Maple View Farms is a local working farm, located around the Hillsbourgh area just minutes away from any destination in the RDU area!

Challenged with two large marketing events in April, Maple View Farms needed ideas to promote both their education center as well as their yummy ice cream. Among the items we suggested was a seeded paper ornament in their Maple View Blue, with a custom inserted seed card to explain what their education center has to offer guests. By producing the print media communications on seeded paper, the farm was able to explain their mission while giving their visitors an item that could be planted after the event to produce flowers! At only $0.62 per unit it was a perfect way to show how a farm makes use of our earth growing and planting seeds for future rewards!

Promoting Art

Ad Specialties creates an environment ripe for fun and innovation. Ideas to market your business don't have to be expensive; they only need to be true to your mission and objectives. Recently artist and motivational speaker DJ Svoboda visited our company looking for an economical way for him to promote his art and serve as a reminder of his speaking engagements after the event. Capitalizing on the ability to capture graphics in full color with digital imprinting, we teamed with Gemini Industries to use a full color key tag to reproduce DJ's art! Using the key tag at only $0.69 for as few as 125 units was the perfect way to showcase DJ's art, while providing him with a low cost item that is easy for him to carry to his speaking engagements. Here is the feedback we received form DJ after his first speaking engagement with the key tags in hand:

"The Conference in Abingdon, Virginia was a very amazing and incredible success! It went really well and lots of lives were touched greatly. The key chains did great. I sold some, I even had to sign one. We showed them to our friends and family and they really liked them a lot too. My Mom and I greatly appreciate all your wonderful and awesome help. Thank you greatly for everything and we wish you a very amazing and incredible day everyday!!"

To learn more about DJ's art and his mission with public speaking, please visit his website at: