Saturday, September 30, 2017

Everything's Bigger In Texas!

My son's both flew independent flights to Dallas this week to meet up for a long weekend. Avid sports fans and long time Cowboys fans, the trip holds the promise of fun memories. It's cool to live out dreams- for the boys, seeing Dallas play at home. While their thoughts were on all places they wanted to visit, my thoughts were on protecting my boys and making the most of their experiences. 

Gifting is about the relationship between you and the recipient. A carefully selected gift shows that you understand the needs, habits and preferences of the recipient. One of the things I love the most about my industry is the abundance of choice! There is really no reason for anyone to lack for a signature gift that fits their budget and conveys the message they want to share. 

While the boys planned for places to go on their trip, I purchased products selected to enhance their trip.  

What did I select?

Of course they needed a roomy, yet compact  
 duffel carry on- 

Solar lighting quick power bank to make sure they did not miss any action.

Visiting so many places with crowds- they would be at risk without  RFID-blocking wallets to protect their sensitive personal information- even round town- 

What is RFID? Items made from a material that interferes with radio waves, making a credit card’s RFID chip difficult to read by someone trying to “skim” sensitive information from the card or passport.

Finally, what's a game without a close up view of your favorite players? 

Had my purchases been for business relationships instead of my boys, who could care less about the wrapping, attractive packaging would have been a factor. Adding print rich images, logos, messages not only add color, but character to the package.

Looking for some ideas when the showroom isn't open? Browse these digital catalogs- then check with your brand consultant to develop a plan that fits your budget. 


 There's a saying, "Everything's Bigger In Texas"! 

This holiday season connect in a BIG way with a quality gift for employees, customers and key business relationships. There are 5280 feet in a mile and our team is here to help you go the extra mile with this year's signature gift!

Saturday, September 23, 2017

Why Do Consumers Respond To Promotional Advertising?

For the past 50 years, PPAI (Promotional Products Association International) has been conducting independent research related to the use, effectiveness and relationship of promotional branding to the consumer. At Promotional Partners we value the research provided to our industry as education for our team and knowledge for our clients.

A recent feature by PPAI contributor Moumita Das, titled Unlocking The What Behind The Buy- New Research Reveals How Brand Agencies Value Promotional Products- revealed some interesting data related to the perceptions of promotional products by brands and agencies.The article also explored how promotional products most effective to address common business goals, strategies to advertising and overall positioning the brand with consumers. We extracted sections of this article and diagrams in the PPAI publication to share with you. 

Das article states,  “Like most industries, the promotional products industry has its own set of terms and definitions that are used describe the diverse scope of roles that promotional products fulfill. What that looks like to buyers will help translate how brands and agencies view promotional products and the value they serve today. Both brands and agencies share similar views on what promotional products mean to them, with samples leading the list with 57 percent of buyers, on average (Figure 5). The quality (73%) and type of promotional product (63%) were leading factors influencing purchases among buyers. 

Overall, 87 percent of buyers credit promotional products with contributing to the success in reaching their marketing goals, and found promotional products have the ability to regularly engage with their customers (54%) in a way that’s distinctive to the medium (51%). Buyers and agencies also acknowledged the cost-effective benefits of promotional product, such as their flexibility to easily fit budget parameters (36%) and the bonus exposure provided with no extra charge (27%). Ninety-six percent of buyers believe promotional products are an effective form of advertising, with 36 percent indicating extreme effectiveness, 48 percent moderately effective and 12 percent slightly effective. Buyers commonly use promotional products to increase brand awareness (63%) and recognition (61%); however, many found promotional products most effective in strategies involving a direct response, such as sparking word-of mouth (90%), prompting reviews (91%) and even gaining new customers (89%) as shown in Figure 9. “

The research outlined in this publication challenges, “Can we do more?” Das sites “recently data trackers have come under fire for being too costly, slow and for delivering unreliable data—and while technology to track product usage is still in its early stages and therefore expensive, 62 percent of brands said they would invest between six and 20 percent more in their overall budget if and when a tracking technology was offered to them (Figure 10). Until then, tracking methods can still be offered during an existing stage in the buying process and that sits at the heart of what makes a promotional product promotional. The message that links your client to their desired audience offers a powerful opportunity to track ROI. Including a call to action in your clients’ design, such as a hashtag, custom website address, vanity toll-free numbers or QR codes, offers tangible evidence to track campaign results. Remaining competitive requires the ability to make constant course corrections and staying ahead of this developing trend, and providing fresh new ways to track and measure their campaign. If we don’t offer ways to give them data, they will buy an advertising medium that will.”

Increasingly our sales team at Promotional Partners is seeing the ability to add smart data into promotional brand selections, yet few clients are asking for it to be part of their imprint space. When we suggest adding track-able data, the most consistent responses we receive are, "my business does not have a system or dedicated individual to monitor that type of data collection" or "we aren't consistently using any form of call to action with a promotional item."

After reading this type of report, we wonder how many of our clients will be interested in adding data to their imprint space. Are you?
Moumita Das is market research coordinator at PPAI. Ask for a complete copy of this report from your brand consultant

Find the complete results from the 2017 Buyer Study and more exclusive PPAI Research by visiting www.