Thursday, May 17, 2018

All Drinkware Is Not Created Equal

There are about a dozen kinds of insulated bottles on the market, making it difficult to know which kind of insulated bottle is best for your specific needs. Which bottle is best for your lifestyle? We researched the varieties of insulated bottles to find the best bottle for you.

As you can see from the infographic below, the difference between these bottles lies in the space between the inner and outer walls of the bottle.
  • Air Insulation - air between walls, contents cold for 4 hours and hot for 2 hours
  • Foam Insulation - foam between walls, contents cold for 5 hours and hot for 3 hours
  • Vacuum Insulation - no air between walls, contents cold for 15 hours and hot for 5 hours
  • Copper and Vacuum Insulation - no air between walls AND copper plated inner wall, contents cold for up to 48 hours, hot for up to 12 hours

Results show that bottles insulated with copper and vacuums prove to have the longest amount of time for keeping your drink hot or cold. The reason for this is that the inner and outer wall do not touch each other. As we all learned in science class, heat is transferred by conduction, radiation, or convection. 

In relation to copper insulated water bottles, conduction is used to ensure that the the outer wall is cool to the touch when filled with a hot drink, and prevents condensation forming from cold drinks.

Having an inner wall made of copper is an excellent way for a hot drink to remain hot for long periods of time. The heat the drink radiates is absorbed by the copper wall. Because the inner and outer walls are separated, the inner copper wall has nothing to push the absorbed heat energy on to, so it is radiated right back into the hot drink.

The vacuum between the inner and outer wall prevents convection. As there is no gas in the vacuum for the hot or cold air to transfer to, the temperature of your drink will stay the same for an extended amount of time.

Though copper and vacuum insulated bottles are more expensive, the product is worth the money, because your drink will be at a constant temperature for hours on end, no matter how crazy your day becomes, things are crazy here at Promotional Partners with the pending move. 

Have your marked your calendar for the move? What move? Reading your monthly newsletters? We will be moved to our new location down the street by June 1! 219 North Salem Street Suite 200 in the Salem Street Promenade.

Sunday, May 6, 2018

Billions of Dollars Generated from 5 Simple Reasons

Did you know that an industry that is over 20 billion dollars exists because branded advertising works? Allow your mind to absorb the fact that branded items are EVERYWHERE- you see them morning, noon and night. Right now, you probably have at least 2 or 3 branded items in your kitchen, probably at least 10 around your office space, 2 or 3 in the car, 2 or 3 in your purse, business case or your pocket. In fact, you might be drinking from a branded piece right now. So what are the 5 reasons promotional products work?

  1. Promotional products are a tangible representation of the buyer’s brand
  2. Promotional products solve problems
  3. Promotional products fulfill a purpose
  4. Promotional products create emotion
  5. Promotional products impact (buying) decisions

Our team at Promotional Partners understands the POWER of promotional products branding.

It's so cool that an international organization like PPAI ( Promotional Products Association International) created a week to shine a spotlight on the effectiveness of our industry as a marketing & branding partner during our annual company anniversary! While I'd love to say they did it just for us, it's much larger than us! In fact, it's a HUGE spotlight on a tremendous industry; over 20 billion, yes billion dollars. Our team is not floating billions of dollars, however, we are helping our clients achieve their marketing goals with our creativity, expertise and interactive style. The money we make helps us be very engaged in supporting a variety of community programs- we are invested in the community. 

During this year's work week- we will take an uncharacteristic "soft approach". Instead of our normal show- open house format with key suppliers, we will be featuring articles, facts, images and contests on social media this year. Does that mean you are missing out on interaction with our suppliers or an open house? Nope- just delayed this year!

If you are following our newsletter or seeing us out & about, you know we are moving the business this month...down the street from our current location to another space in downtown Apex. Our new location will be 219 North Salem Street Suite 200 Apex NC 27502. We will celebrate WORK week after our move with a series of special events. For now, back to the facts of why folks love promotional products:

  • Promotional products work well as a standalone advertising medium or part of an integrated communications campaign. 
  • Promotional products are one of the most effective forms of advertising. 
  • Promotional products are a functional multi-sensory advertising medium. Adding a message to a product turns an ordinary message into a marketing experience an audience can smell, taste, see, hear and touch. 
  • Promotional products are the most tangible, long-lasting and cost-effective form of advertising. 
  • Promotional products impact consumers through a social, intellectual, educational and entertaining form or engagement. 
  • Promotional products are unique and customization; yes! 
  • Promotional products are a mainstream form of advertising. 
  • Promotional Products Work! May 14-18 is a celebration by the promotional products industry to raise awareness about promotional products as an advertising medium and the benefits of working with highly qualified promotional products professionals to develop and produce innovative advertising and branding strategies. In the U.S., the promotional products industry is a $22 billion industry with more than 40,500 businesses— 96 percent of which are small businesses—and more than 500,000 promotional products professionals. The promotional products industry has a positive impact on the U.S. economy and contributes. In fact in NC alone check out these stats: Promotional Products Industry State Statistics* Reseller (Distributor) Sales Revenue: $ 464.6 Million Manufacturer (Supplier) Sales Revenue: $ 135.8 Million Total Promotional Products Companies: 1,003 Industry Jobs: 6,147 Percent of Companies that are Small Businesses: 97%
  • By the way, click this video link to see why, Consumers Love Promotional Products! why consumers love promotional products

It's a Fact- Promotional Products Generate Consumer Sales

One of those folks that needs facts to believe? Our industry provides some pretty compelling facts to demonstrate why promotional products as an advertising medium are effective! Don't believe me?

Besides the video you just watched, take a look:

  • In the U.S., promotional products are a $22 billion industry. 
  • In the U.S., promotional products rank 7th in advertising expenditures. 
  • Promotional products affect all five senses. But, promotional products are the only advertising medium consumers can TOUCH! 
  • Promotional products are the only advertising consumers say THANK YOU for receiving 
  • 79% of buyers use promotional products in standalone campaigns. 
  • 69% of buyers use promotional products in conjunction with other media.
  • 88% of buyers recommend the use of promotional products. 
  • 83% of consumers are more likely to do business with the advertiser after receiving a promotional product. 
  • 88% of the next gen looked up the company after receiving a promotional product. 
  • 89% of consumers have received a promotional product in the last six months. 
  • 9 in 10 consumers recall the branding on a promotional product. 
  • 8 in 10 consumers recall the messaging. 
  • 7 in 10 consumers recall the call to action. 
  • 88% of the next gen had a more favorable impression of the advertiser after receiving a promotional product. 
  • 82% of consumers own 1-10 promotional products. 
  • 81% keep promotional products for more than a year. 
  • 78% keep promotional products in their home. 
  • 48% keep promotional products on or with them. 
  • 50% use promotional products always or most of the time. 
  • 55% of next gen keep promotional products on or with them. Promotional products have the lowest discard or pass-along rate at 20%, compared to online 68%; TV 66%; digital 57%; direct mail 50%; print ads 48%; email 46%; radio 46%; and mobile 38%. 5 
  • 83% of people like promotional products. 
  • 81% keep them because they are useful. 
  • Recipients of promotional products have a significantly more positive image of a company than those who do not receive promotional products. 
  • A promotional product incentive and eligibility in a sweepstakes drew as many as 500 percent more referrals than an appeal letter alone. 
  • Tradeshows: 71.6% of attendees who received a promotional product remembered the name of the company that gave them the product. 
  • Tradeshows: 76.3% of attendees had a favorable attitude toward the company that gave them the product. 
  • Tradeshows: Including a promotional product with a pre-show mailing or an offer of a promotional product increases the likelihood of an attendee stopping by a tradeshow booth. 
  • Recall: In comparison only 53.5% of participants could recall the name of an advertiser they had seen in a magazine or newspaper in the previous week. 
  • Impressions: 52% of participants in the study did business with the advertiser after receiving the promotional product. 
  • Frequency: 45.2% used it at least once a day. 
  • Note: The greater the frequency of exposure, the lower the cost per Impression 
  • Retention: 75.4% of those who received a promotional product stated that they thought the item was useful. 
  • Direct Marketing: The inclusion of a Promotional Product to a mail promotion increased the response rate by 50%. 
  • Direct Marketing: The use of Promotional Products as an incentive to respond generated four times as many responses as a sales letter alone. 
  • Direct Marketing: The use of a Promotional Product as an incentive to respond reduced the cost per response by twothirds. 
  • Repeat Business: Promotional product recipients spent 27% more than coupon recipients and 139% more than welcome letter recipients over an 8-month period. 
  • Repeat Business: Promotional product recipients were also 49% more likely than coupon recipients and 75% more likely than letter recipients to return and patronize the business in each of the eight months studied. 
  • Referrals: Sales people who gave promotional gifts to their customers received 22% more referrals than sales people who did not use promotional products. 
  • Good Will: Customers who received a promotional product scored 52% higher than a letter only. 
  • Conclusion: The value of Promotional Products is in their ability to carry a message to a well-defined audience. Because the products are useful to and appreciated by the recipients, they are retained and used, repeating the imprinted message many times without added cost to the advertiser.

Sources: 1 PPAI - Georgia Southern University Study; 2 PPAI - L.J. Market Research Study; 3 PPAI - Southern Methodist University; 4 PPAI - Baylor University Study; 5 PPAI Consumer Study; 6 PPAI Buyer Study; 7 PPAI Sales Volume Study