Thursday, January 31, 2019

Which Product Is Used By Consumers Of All Ages?

Earlier this week we shared some popular national calendar dates and highlighted some ways to use dates as part of your marketing plan. While our mobile devices have calendar options, there are many industries that count days. For example if you order a product from us with a 10 day production, that is 10 business days. We will be projecting ahead for the order entry and proof process, then the production and then the number of days shipping; counting days. You bet, we all have calendars within our view in the office. Industries like healthcare, real estate and manufacturing also rely on quick access to calendar dates. 

Let's break down the facts from ASI's new 2019 Global Impressions Study:
  • Calendars make very useful gifts; they help with scheduling and projecting dates. 
  • Calendars provide a year or more of interaction with your brand
  • Despite having a calendar on their phones and computers, 31% of Gen X'ers and Millennial's use their promotional calendar everyday.  
  • On average, a calendar generates 850 impressions during its lifetime. 
  • In the United States, 62% of consumers own a promotional calendar
  • 53% of consumers keep their calendar because of how useful it is to them. 
  • Calendars are also very cost efficient;  "penny-wise"



Our friends at Bic have a lot of unique calendar options- we've inserted a few here to consider.

Custom calendars are very popular; using custom pictures helps form relationships and build loyalty with a client or employee. People love to see their name in print!

Custom 12- Month Desk Tent


A chalkboard calendar allows for freedom of expression depending on your mood and encourages fun in the office. 

Chalkboard
We can create local event calendars and have access to national sports team schedule calendars. Popular coupon calendars allow you to create a call to action each month for your consumer base.





Sports Schedules

Custom Coupon Calendar

Unique desk shapes like these stacking cubes offer fun word play businesses with messages such as- value add benefits, company's that offer shipping solutions in cartons and team building.

Touchpoint Magnetic Cube

Because calendars are printed on magnetic surfaces, vinyls, neoprene mouse pad surfaces, paper and fabric, the material is flexible offering the ability to easily customize to your needs. The choices are abundant! We have some popular styles for schools, real estate, manufacturing and healthcare in the office. Additionally, we have numerous case studies showing solutions we have generated for clients in many industries. Ready to plan an "ageless" promotion?
 

Source- ASI 2019 Global Impressions Study

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