Thursday, January 17, 2019

Increased Showers- for Pennies

Today's forecast? More rain! If you are like me, rainy days often seem to dampen my spirits! Chasing away negative thoughts can be as simple as finding the positive.  For example did you know, 45% of consumers own a branded umbrella, Boomers like me keep an umbrella over 2 years and not surprisingly QUALITY is the #1 reason an umbrella is kept?

A significant part of our role as your marketing partner is to vet our the best choices for your branding needs. An award winning partner, like StrombergBrand, with 75 years of experience, who focuses on umbrella innovation, quality, and service is just the type of partner we seek. 
  
Our current product line has dozens of high-quality umbrella styles, including:

Besides standing behind their motto of being "the only umbrella brand you’ll ever need" the innovation they bring to decoration options is amazing. Did you know besides the traditional panel location you can decorate the canopy underneath, the handle, the band that holds the umbrella closed, the bag and more?

As a marketer, we are consistently advising our clients to consider when consumers will see and interact with their message, as well as how that message ties into your brand. For example if you sell title insurance like Magnolia Title Company making sure your target markets know you have them "covered" is important. Additional considerations will be the longevity of your campaign's success, the cost to promote and the engagement with your target markets. 




 Ready to plan? Stop by the showroom to review your options and check out these 2019 1st Q specials here!  National Umbrella Day is around the corner, Feb 10- will you be ready?


Source for statistical data- ASI 2019 Global Ad Impressions Study

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