Why Does Promotional Branding Change Customer Behavior?

Our clients enjoy statistical data provided by our association. The information here was provided by PPAI during the Promotional Products WORK week back in February. One of the most compelling because they change consumer behavior, take a look at some of the statistical data gathered on promotional products related to consumer behavior- provided by PPAI

Consumers Love Promotional Products!

• 88% of people recall the advertiser on promotional products
• 62% recall the message
• 85% did business with the advertiser after receiving a promotional product
• 83% of people like promotional products
• 81% keep them because they are useful
• 8 out of 10 people own 1 to 10 promotional products
• 53% use promotional products once a week or more
• 47% keep promotional products for more than a year

Consider these key facts:

Promotional products work well as a standalone advertising medium or part of an integrated communications campaign.

• Promotional products are one of the most effective forms of advertising.
• Promotional products are a multi-sensory advertising medium.
• Adding a message to a product turns an ordinary message into a marketing experience the audience can smell, taste, see, hear and touch.
• Promotional products are the most tangible, long-lasting and cost-effective form of advertising.
• Promotional products impact consumers through a social, intellectual, educational and entertaining form of engagement.
• Promotional products are unique and customizable.
• Promotional products are a mainstream form of advertising.
• Promotional Products Work! Week is a celebration by the promotional products industry to raise awareness about promotional products as an advertising medium and the benefits of working with highly qualified promotional products professionals to develop and produce innovative advertising and branding strategies.
• In the U.S., the promotional products industry is a $17.7 billion industry with more than 31,000 businesses—97 percent of which are small businesses—and 432,000 promotional products professionals.
• The promotional products industry has a positive impact on the U.S. economy and local state:

Promotional Products Industry State Statistics

Reseller (Distributor) Sales Revenue: $69.65 Million

Manufacturer (Supplier) Sales Revenue: $103.07 Million

Total Promotional Products Companies: 745

Industry Jobs: 5,398

Percent of Companies that are Small Businesses: 98%