Monday, August 19, 2013

Texas Hold’m with your branding?


Branding can be a fun way to educate incoming freshman about the history and location of placed on campus or promote the products your company offers to your existing clientele. How? Playing cards can have the back or face customized to your group’s needs. The only limit to their content is your imagination. Full color digital graphics will grab the view into the deck, the theme or idea to promote has 52 “faces”.

  • Use the cards to introduce destinations, faculty, local leadership, fun facts about your town or state, commemorate events or hall of fame recipients for a local booster program adding to the value of the cards as now a collector item.
  • Put food recipes, drink recipes, home care tips, quick cleaning tips on the back of the cards and distribute to women for bunco night with realtor’s name or other sponsoring organization.
  • Sponsor local school groups with overnight trips for competition, education or sports add some facts or images that they will enjoy
  • Educate new employees about key personnel, departments, or stat’s they need to know as part of a training exercise with employees. Make sure everyone is a winner when they leave taking the company branding with them for use later.
  • Kick off sales meeting with incentive program, the cards will feature awards to win travel destinations or to motivate employees. The cards could also be used to educate reps about new brand services.
  • Educate consumers with tips, support numbers, equipment information for mechanical or electronic systems provided by your company. Make your value statements and services fun to remember! For example, “Don’t play with your tech support!”

Research substantiates that promotional items that are seen as useful are kept and interacted with by their recipients. If you have a target audience that loves to play games, adding a deck of cards might be the right promotion to spice things up. Never be afraid to have a little fun with promotional branding. 


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