What is Content Marketing?

A marketing technique that distributes relevant information of value to the recipient as a means to attract, acquire, retain or engage that audience; with an objective of driving more profitable inaction between you and your target audience as a result of your marketing efforts.

How do you leverage content marketing?

• You become the expert in your field
• Engaging the buyer with your knowledge

How do you develop strategies?

For example as one who offers promotional products to my clients I might:

Start a blog that highlights innovative applications for products or what to look for in a quality product, which by the way you can find on our blog on our website.

Create quarterly reports for trends regarding branding strategies, upcoming promotional dates or marketing tips that are relevant to your market; like the electronic newsletters and blog tips you currently receive from us. A mechanic might blog about car care tips and maintenance schedule, how to stretch gas mileage or extend the life of the car.

Participate in social media using Facebook and Twitter as a way to create dialogue with followers that has useful and relevant information about brand awareness, link to case histories or supporting articles to illustrate comments. For example a local grocer might post a video demonstrating how a chef used seasonal local produce for a recipe or how to make a budget friendly meal, the best time of the year for purchases of specific popular produce and how to store it properly to maximize shelf life.

Set up a virtual pin board of unusual logos or imprint applications on Pinterest which would allow you to share visual information to an online community. For example a real estate agent might post before and after photos of what proper staging can do.

Think about businesses that are in your network of partners or one you support as a patron, think cross promotion as a way to highlight those businesses into your blog for relevant content. Most importantly start sharing your expertise.