Is Branding With A Mug Outdated?

When clients visit the showroom location, they are usually amazed at all of the promotional items that can be branded. However, often promotional campaigns are still best served by traditional promotional pieces such as drink ware.  Mugs can be a useful and fun way to promote your business for example did you know:

Drink ware items have an average of 1,037 impressions per month.

87% of drink ware recipients could recall the advertiser.

51% of recipients have a more favorable view of a company that gives them a promotional piece.

82% of respondents had at least two promotional items in their kitchen.

Where does your branding stack up? Given these compelling statistics the question becomes how can you leverage drink ware for your brand awareness?  Spark the recipients’ imaginations by customizing a mug with:

• List a calendar of local events
• Showcase your charity work
• Add a photo of the team
• Invite attendees as a save the date
• Offer a perk free refill day
• Post a company goal to strive to achieve to travel with employees
• Add a QR code to your website or blog to interact with daily for posting
• Unveil a new location, product, date or objective with thermo changing mugs that when hot liquid is added completely change the face of the mug.
• Create a gift pack around a theme such as the Fourth of July. Imprint the mug with colorful symbols or include USA images
• Imprint a coffee mug with cooking measurements (1/4 cup, 1/3 cup, 1/2 cup, etc.) so that the beverage holder can also be a useful tool for dinner prep. Works great for campaigns with a tagline related to “Service That Measures Up.”
• How about a housewarming gift with a mug that contains chip clips, refrigerator magnets, measuring tape, screwdriver and mini flashlight?
• Help employees feel better when they are under the weather by imprinting with a  message that says the employer cares and stuffing the mugs with be filled with germ free pens, anti bacterial sprays, lip balm, instant-soup packets, soothing teas and throat drops. This is a great idea for cold and flu season. 

Giving a branded item is not just about picking a give away product; it’s about developing a campaign around your brand message. In developing a strategy that is not a stale or outdated outline your objectives for including a mug in your strategic plan to help guide you for how to present drink ware into an effective piece for change.