What Can I Do To Market My Company For Less than $0.50?

I will get to the point! Pencils are one of the most practical and low cost ad specialty items you can use to promote your organization or business. In fact year after year, writing instruments top the #1 spot for the most used and retained promotional piece. 84% of recipients of a branded piece can recall the advertiser at a later date. What are some ways your can use a pencil to create a call to action?

1.      Get Noticed: Present a colorful array of branded pencils artfully displayed as a “floral arrangement” by sticking them in a globe of florist’s foam tucked in an etched vase, bowl or mug with your branding for a company conference room or group gift.

2.      Get recipients involved in revealing a promotional discount by providing an imprinted pencil, blank piece of paper and an embossed piece of tin or other raised substrate in a direct-mail piece or at a trade show. Instruct participants to lay the paper over the tin and use the pencil to color over the plate to reveal the prize or discount.

3.      Appeal to the magical sense of wonder in a young audience by turning pencils into wizardly wands with clever imprints and added embellishments like glitter or themes that appeal to youth with images of sports or mascots.

4.      Digital wraps that appear like money, years of service or core value words all lend themselves to themed company parities, product launch or training seminars.

5.      Go guerrilla on a shoestring by imprinting a large volume of pencils as “business cards” that you leave on counters, tables and in offices around a neighborhood or in specified locations a target audience frequents. Pencils are often picked up and carried away in “finders keepers” fashion, putting your client’s name in circulation.

6.       Give any age a “mood pencil” activating a change in color merely by the warmth of their hand. Mood pencils are fun and a great way to highlight themes such as “when you are in the mood for a change” or “change your attitude”. Highlight changes to your business like a new website or just use these as an ice breaker for divide employees for meeting, separating by color of the barrel.

Promotional branding does not have 

to be expensive its about smart targeted marketing that promotes your brand message. The next time you are in the showroom ask us to show you some additional items in the $1.00 or less range to start building your brand. Check out these pencil specials good till the end of August-2013.