Sometimes it's the simple promotions that are the most effective. Whether it's informational door hangers for public works or paper picture frames for an educational event from a town department, there are a lot of ways municipalities can use promotional products to better connect with their residents and businesses about regulations and requirements.
For example, sharing information about issues with their water meters or the quality of well water, the municipality might insert information in the monthly utility mailers, send emails, put information on their website, share community texts and social media efforts. However grassroots campaigns not only put boots on the ground, but offer community engagement one-on-one by those effected.
In this example the water department for this municipality designed a custom door hanger. The design included contact information, spaces to fill in the customer account number, address, date, and time of visit, as well as check boxes to inform of any issues. The door hanger was printed in bright green to catch residents' attention. Advertising space could have been an option for a community partner such as a Chamber of Commerce for increased attendance for an event or merchant's association to drive foot traffic.
In this case study, the communication between residents and the water department over issues like meter errors or payment problems were resolved quicker than when just letters were mailed out.
If you follow our blog, you know we frequently highlight national dates. In this case study, a city was celebrating National Public Works Week with events that included an open house where community members could meet and talk to public works employees. They hired a photographer to take pictures at the open house, but they weren't sure how to best get the photos home to the residents. The solution? An inexpensive, foil stamped paper picture frame. This would also have worked with photo frame magnetic or vinyl's; the punch out section could list upcoming events in the community, numbers for frequently needed services or to highlight additional weeks of engagement with town departments.
The frame included logos from the city and from a national public works association. Between the logos read "Public Works Open House" and "Celebrating National Public Works Week." What was the outcome? Kids had a lot of fun at the event, and both kids and adults appreciated learning more about how their public works department serves their community. Public works employees were happy to educate residents at the event, and guests enjoyed taking home a framed photo as a reminder of the fun, informative event.
Frames are also a great way to save images from police officers handing out ice cream tickets to kids wearing bike helmets or photos of family with fire mascot or fire fighters that have checked their fire extinguishers, smoke detectors and car seats for properly functioning safety items.
Guess what else, paper, magnetic and vinyl items are almost always Made in USA and we have NC options too!
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