I was out of town last week on vacation at North Myrtle Beach; our first time. Normally we vacation at one of the much quieter NC beaches. From a promotional standpoint the amount of signage advertising both entertainment and food was abundant to the eye. I saw everything from 50's style billboard signs to more contemporary styles. Signs for beverages decorated walls in restaurants, signs with fun saying in the gift shops, directional and seasonal special signs designed to pull in impulse traffic were also numerous.
One of my favorite comedians, Bill Engvall, has a funny re-occurring joke about folks that deserve a sign for questions that shouldn't need an explanation. The problem is that signs do help us with directions, create a call to action, inform and educate; so there is a purpose. Since Bill's humor makes me laugh, I am making a correlation that signage can be both eye-catching, functional and fun!
Our recent blog posts focused on American Made items leading up to July 4th celebrations. Today I'd like to share some cool ways to brand, with some strategies for how to use these types of signs:
- Top Salesperson?
- Recognize a team a work or sports league team winner?
- Unified in mission, new logo- fun in the workplace- maybe a wooden sign?
- Street sign for new location
- Saving money on energy costs- even your dad would be proud you turned off the lights!
- Chalkboard signs or dry ease changing specials or break room notes
- Outdoor signs that beg to be noticed
- Key tags showing some home town pride as a collectable.
- Unique table tents sponsor logos for annual street festivals in local businesses
features more ideas to jump start your branding for personal -special occasions, retail , corporate, product awareness and non profit recognition. Take a look at some options.
Inspired? Custom yes!
Can we help you design the perfect promotion with this type of material? Yes!
USA options! Yes!
No comments:
Post a Comment