Friday, January 22, 2010

Pens Pencils and Highlighters Oh My!

We may find ourselves texting and e-mailing more and more today, but keys at any size are not replacing writing instruments. Pens, pencils, highlighters, multi function pen-highlighters, lanyard pens and even germ free pens are showing up daily with new looks for every promotion. Writing instruments top the list of most requested items each year in our industry as they are funcitonal, adaptable to multiple budgets from inexpensive click to high end products for the executive. A high return on your investment is also a deciding factor for many marketing campaigns as pens are used, passed, given and see frequently in the daily routine offering a low cost impression with high performance and longevity for your marketing dollars. Did you know any of the following facts? Pair some of these fun facts with your next promotion!

More than 14 billion pencils are produced in the world every year-enough to circle the globe 62 times.

Pencils didn't always have erasers. The first patent for attaching an eraser to a pencil was issued in 1858 to a man from Philadelphia named Hyman Lipman. In fact, today in Europe most pencils are still sold without erasers.

The first great success for the ballpoint pen came on an October morning in 1945 when a crowd of more than 5000 people jammed the entrance of New York City's Gimbels Department Store. The day before, Gimbels had taken out a full-page ad in the New York Times promoting the first sale of ballpoints in the United States. The ad described the new pen as a "fantastic...miraculous fountain pen...guaranteed to write for two years without refilling!" On that first day of the sale, Gimbels sold out its entire stock of 10000 pens-at $12.50 each.

100 billion crayons have been made since before World War I. That means your great, great, great, great grandparents colored with crayons.

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