Wednesday, January 20, 2010

How Can I Spot a Trend?


Experts at trendwatching.com encourage trackers to set goals. Understand how the hot products in our industry can apply to your target audience. Keep up with the 7 stages of a trend which are: Emerging, Incoming, Pre-Peak, Peak, Post-Peak, Outgoing and Decline.
Be aware that trends can cross industries. Need an example? What is your home thread count on your sheets? The push for luxury hotel pampering for spa items and high quality dense thread count lead to a desire to offer the average consumer high thread count sheets. The same application works in our industry when the average client wants to impress their end user and prospects with luxury based products geared to their client’s interest. For example custom crystal barware, personalize golf club or bag, electronic equipment even Godiva chocolates!

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