Sunday, September 29, 2019

Ways to Increase The Reach of Your Message

It's National Coffee Day and one of our favorite promotional products is drinkware! Statistically speaking your return on investment is strong when you select mugs and tumblers for brand campaigns!

Why? Results!  #OYES19!

  • 78% of consumers own branded drinkware, which includes 84% of boomers. 
  • 71% of Gen X'ers have a more favorable opinion of advertisers using drinkware and the average consumer keeps drinkware at least 12 months or longer! 
  • Offering an average of 1,400 impressions over the lifetime of use on a $7.00 mug, that's only 1/2 cent per impression!  
 However my favorite reason to suggest drinkware goes beyond the practical and universal appeal- it's all about the decoration!

  • Unique Decoration- YES! 
  • Wrap Imprints- often tumblers and mugs can be rolled through the machine used for decoration offering clients with a lot of content to share more imprint area. We advise clients not crowd the imprint area with too much information; a quick read is important. 
    • Wrap imprints allow content to be different on each side
    • Wrap imprints allow more than one logo to work on an item
    • Wrap imprints share messages and tips to recipients such as safety for consumers, compliance for employees or location to find you. 
    • Even wrap accessories count.




Increasing the reach of your message is what effective branding is all about; drinkware is not only consistently a consumer top 5 requested item-it's one of favorite branding items too. Share your favorite drinkware promotion you've done with us as your partner, use #OYES19 with your image post to be entered to win our grand prize on November 7th. Follow your monthly newsletter for details on how to win and event information.



Source- Drinkware Statistical Data - ASI' 2019 Impressions Study

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