Numbers Don't Lie

The Carolina Hurricane's hockey team is trying to hang on in the series to continue in the play offs. In sports the audience can see your performance, while the game might be entertaining to watch, ask any avid fan it's the final score that makes the difference; numbers don't lie. Either you won or you lost.

Check out these stat's:

79% of buyers use promotional products in standalone campaigns.
83% of consumers are more likely to do business with the advertiser after receiving a promotional product.  88% of the next gen looked up the company after receiving a promotional product.
89% of consumers have received a promotional product in the last six months.
9 in 10 consumers recall the branding on a promotional product.
8 in 10 consumers recall the messaging.
88% of the next gen had a more favorable impression of the advertiser after receiving a promotional product.
82% of consumers own 1-10 promotional products.
81% keep promotional products for more than a year.
78% keep promotional products in their home.
55% of next gen keep promotional products on or with them.


What good are impressive numbers if you don't know where to apply them? 

I heard a news report recently discussing how early fans set up to tailgate for a game.

For many fans, tailgating before the game is just as important as the action on the field. A University of Minnesota study recently confirmed this when it found that 1 in 5 fans tailgate before the game. For a serious tailgater, the food, beverages and atmosphere have to be just right. To make the most of your pre-game party, our partner at PCNA highlighted five essentials that every respectable tailgater needs to make this a winning season.

1. Get Comfortable
 
If you're arriving at the stadium 4 hours before the game, it's going to be a long day so you'll want to conserve your energy. Sturdy, compact and comfortable seating is an absolute must for any serious tailgater. Folding chairs that pack into a carrying bag are ideal for easy transportation, set up and pack up. Look for handy features such as cup holders or a detachable canopy.

2. Equip Yourself with Tools of the Trade
 
The grill is the centerpiece of any tailgate and the grill master is arguably the most important person there. He or she needs the right tools to transport and cook the food that will fuel fans for the day. A BBQ set complete with apron and utensils is a must, but don't forget about handy accessories like coolers, wine totes and bottle openers.

3. Take Care of Your Beverages
 
No tailgate is complete without beverages, so you better make sure you have the right drinkware. Stadium cups are all-time favorites for beer and soft drinks, but there are other options to consider. Wine drinkers love the Corzo Vacuum Insulated Cup and morning tailgaters appreciate an insulated travel mug that will keep their coffee hot for hours. If you need an insulated travel mug for your morning coffee that doubles as a can insulator for later in the day, the Sherpa is your go-to item. 

4. Don't Forget The Tunes
 
No party is complete without music. You can drain your battery by blasting your car stereo, but a better option is a durable outdoor Bluetooth speaker. These tailgate-ready speakers are available in a range of price points and sound great, even if they get bumped or wet. 

5. Be Prepared For Mother Nature
 
A lightweight jacket is a life saver when the weather gets cool or the skies open up and pour rain. For ultimate convenience, choose one that packs into its own pocket. Throw a few in your trunk for emergencies and you'll be ready for any weather situation that pops up outdoors. Bring extra and your less-prepared guests will thank you.

The Bottom Line
 
With the right gear, your tailgate party will be the perfect way to get ready for the game.


Sources: PPAI - Georgia Southern Universit y Study ; PPAI - L.J. Market Research Study ; PPAI - Southern Methodist University; PPAI - Baylor University Study ; PPAI Consumer Study; PPAI Buyer Study; PPAI Sales Volume Study