Olivia also finds it imperative to keep herself and her team up to date on best business practices and trends for the promotional products field. Since starting the business in 2007, Promotional Partners has been a member of Advertising Specialty Institute (ASI) and Promotional Products Association International (PPAI); both organizations provide the team with education webinars of industry standards, product knowledge and trends, as well as up-to-date statistics of how promotional products are affecting other industries. By investing in education, Promotional Partners know they can provide better service to help their clients grow. As a former award winner of Think Apex Awards and Apex Chamber’s Small Business of the Year, Olivia Scott knows that she can be successful in educating herself in her field as well as among her community. “The more we know about our local partners in business, the better source of information we can be in implementing marketing strategies and suggesting campaigns with promotional products that yield results.”
Leadership in the community is important to owner, Olivia Scott. She volunteers about 15 hours every month to numerous area boards, organizations and committees by sharing her leadership and marketing expertise. When asked about the importance of being community focused, Scott responded “Being part of a community means you are a care taker, invested and responsible for helping to improve the community. We contribute where and when we can to organizations that develop our youth and improve the quality of life of our residents.”
Promotional Partners also likes to contribute to charity by helping plan their clients’ philanthropy campaigns. Having so many relationships among clients and community organizations, Scott makes a great consultant for joint charity events. If a business owner is thinking of how he or she can give back to the community, Promotional Partners can offer their creativity, certification, and collaboration to plan for a great cause.
Promotional Partners has had a desire from “day one” to be more than a place for the transaction of goods. Internally the team selected the core words of creativity, certification and collaboration because acquiring mastery is not only about longevity and experience, it’s also about maintaining on-going education. Creativity comes from the collaboration that occurs when there is an open exchange of ideas and willingness to learn. Olivia Scott says, “In the daily world of imprinting products, the goal is to make sure product selection is on point to the message and the imprint of the logo is true to brand standards. However, building a brand for you company is bout working long term to create an emotional response to the name. We enjoy being on a journey that partners with our neighbors and colleagues to create a strong local business community.”
Written by Bridgit Buchanan