We live in the age of "Cutting Edge" expectations; consumers want to stay up to date on the new & latest trends. Considering apparel trends when marketing your brand helps to provide a cohesive package. Being fashion forward and promoting your brand is easy. Below are
the top four apparel trends for the promotional industry, that you may see everywhere
else too.
1)
Plaid Flannel – It is nostalgic, comfortable
and great for many different events. It
can be customized with layering and logo decoration.
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| Like this style? Click here. |
2) Heathered Fabric – This style trend is no longer
for just t-shirts and hoodies; polos and soft shell performance jackets are now
being made in the heathered look as well.
The trend is even lending itself to accessories such as journals and
bags. Why is this look so popular? It strays away from the traditional black and
navy corporate colors yet remains neutral.
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| Our showroom features the latest trends! |
3)
Athleisure Wear – This trend is not going away
anytime soon. It is not only extremely
comfortable, but versatile as well; it can be worn to work, to a lunch meeting,
and to the gym.
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| Our showroom features many "work to leisure styles", including name brands! |
4)
Accessories – Bags that go along with the above
styles are going to be popular this upcoming year. People want versatile bags that match their lifestyle. Keep in mind that bags have one of the highest impressions of any promotional item at 1,038 per month*, making it a low cost per impression pc and kept on average over a year! Another trend making a comeback is the
paisley bandana. The pattern is gaining
popularity again and can be a nice change from a solid color; add to other
items like invitations, schedules, and rally rags. Bandanas are great for awareness walks, school spirit sales and pet campaigns.
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Additional decoration trends would be continued from popular trends the last few years- the high demand for texture and comfort.
Fleece, Heather, and Sherpa fabrics are what is being asked for consistently. When our clients visit the showroom to compare styles, they want to put their hands on "the soft stuff"!
For imprinting & decoration techniques- clean lines without clutter, retro images and an increased emphasis on the messaging: bold, unique and funny phrases are on trend. Matte printing is more popular than shiny looks, but as silver fades out, rose gold is taking its place for metallics.
What's your favorite promotion? Follow our Facebook page to see images of client projects!
For imprinting & decoration techniques- clean lines without clutter, retro images and an increased emphasis on the messaging: bold, unique and funny phrases are on trend. Matte printing is more popular than shiny looks, but as silver fades out, rose gold is taking its place for metallics.
What's your favorite promotion? Follow our Facebook page to see images of client projects!
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