It's a Fact- Promotional Products Generate Consumer Sales

One of those folks that needs facts to believe? Our industry provides some pretty compelling facts to demonstrate why promotional products as an advertising medium are effective! Don't believe me?

Besides the video you just watched, take a look:

• In the U.S., promotional products are a $22 billion industry. 
• In the U.S., promotional products rank 7th in advertising expenditures. 
• Promotional products affect all five senses. But, promotional products are the only advertising medium consumers can TOUCH! 
• Promotional products are the only advertising consumers say THANK YOU for receiving 
• 79% of buyers use promotional products in standalone campaigns. 
• 69% of buyers use promotional products in conjunction with other media.
• 88% of buyers recommend the use of promotional products. 
• 83% of consumers are more likely to do business with the advertiser after receiving a promotional product. 
• 88% of the next gen looked up the company after receiving a promotional product. 
• 89% of consumers have received a promotional product in the last six months. 
• 9 in 10 consumers recall the branding on a promotional product. 
• 8 in 10 consumers recall the messaging. 
• 7 in 10 consumers recall the call to action. 
• 88% of the next gen had a more favorable impression of the advertiser after receiving a promotional product. 
• 82% of consumers own 1-10 promotional products. 
• 81% keep promotional products for more than a year. 
• 78% keep promotional products in their home. 
• 48% keep promotional products on or with them. 
• 50% use promotional products always or most of the time. 
• 55% of next gen keep promotional products on or with them. Promotional products have the lowest discard or pass-along rate at 20%, compared to online 68%; TV 66%; digital 57%; direct mail 50%; print ads 48%; email 46%; radio 46%; and mobile 38%. 5 
• 83% of people like promotional products. 
• 81% keep them because they are useful. 
• Recipients of promotional products have a significantly more positive image of a company than those who do not receive promotional products. 
• A promotional product incentive and eligibility in a sweepstakes drew as many as 500 percent more referrals than an appeal letter alone. 
• Tradeshows: 71.6% of attendees who received a promotional product remembered the name of the company that gave them the product. 
• Tradeshows: 76.3% of attendees had a favorable attitude toward the company that gave them the product. 
• Tradeshows: Including a promotional product with a pre-show mailing or an offer of a promotional product increases the likelihood of an attendee stopping by a tradeshow booth. 
• Recall: In comparison only 53.5% of participants could recall the name of an advertiser they had seen in a magazine or newspaper in the previous week. 
• Impressions: 52% of participants in the study did business with the advertiser after receiving the promotional product. 
• Frequency: 45.2% used it at least once a day. 
• Note: The greater the frequency of exposure, the lower the cost per Impression 
• Retention: 75.4% of those who received a promotional product stated that they thought the item was useful. 
• Direct Marketing: The inclusion of a Promotional Product to a mail promotion increased the response rate by 50%. 
• Direct Marketing: The use of Promotional Products as an incentive to respond generated four times as many responses as a sales letter alone. 
• Direct Marketing: The use of a Promotional Product as an incentive to respond reduced the cost per response by twothirds. 
• Repeat Business: Promotional product recipients spent 27% more than coupon recipients and 139% more than welcome letter recipients over an 8-month period. 
• Repeat Business: Promotional product recipients were also 49% more likely than coupon recipients and 75% more likely than letter recipients to return and patronize the business in each of the eight months studied. 
• Referrals: Sales people who gave promotional gifts to their customers received 22% more referrals than sales people who did not use promotional products. 
• Good Will: Customers who received a promotional product scored 52% higher than a letter only. 
• Conclusion: The value of Promotional Products is in their ability to carry a message to a well-defined audience. Because the products are useful to and appreciated by the recipients, they are retained and used, repeating the imprinted message many times without added cost to the advertiser.

Sources: 1 PPAI - Georgia Southern University Study; 2 PPAI - L.J. Market Research Study; 3 PPAI - Southern Methodist University; 4 PPAI - Baylor University Study; 5 PPAI Consumer Study; 6 PPAI Buyer Study; 7 PPAI Sales Volume Study