Billions of Dollars Generated from 5 Simple Reasons

Did you know that an industry that is over 20 billion dollars exists because branded advertising works? Allow your mind to absorb the fact that branded items are EVERYWHERE- you see them morning, noon and night. Right now, you probably have at least 2 or 3 branded items in your kitchen, probably at least 10 around your office space, 2 or 3 in the car, 2 or 3 in your purse, business case or your pocket. In fact, you might be drinking from a branded piece right now. So what are the 5 reasons promotional products work?

1. Promotional products are a tangible representation of the buyer’s brand
2. Promotional products solve problems
3. Promotional products fulfill a purpose
4. Promotional products create emotion
5. Promotional products impact (buying) decisions

Our team at Promotional Partners understands the POWER of promotional products branding.

It's so cool that an international organization like PPAI ( Promotional Products Association International) created a week to shine a spotlight on the effectiveness of our industry as a marketing & branding partner during our annual company anniversary! While I'd love to say they did it just for us, it's much larger than us! In fact, it's a HUGE spotlight on a tremendous industry; over 20 billion, yes billion dollars. Our team is not floating billions of dollars, however, we are helping our clients achieve their marketing goals with our creativity, expertise and interactive style. The money we make helps us be very engaged in supporting a variety of community programs- we are invested in the community. 

During this year's work week- we will take an uncharacteristic "soft approach". Instead of our normal show- open house format with key suppliers, we will be featuring articles, facts, images and contests on social media this year. Does that mean you are missing out on interaction with our suppliers or an open house? Nope- just delayed this year!

If you are following our newsletter or seeing us out & about, you know we are moving the business this month...down the street from our current location to another space in downtown Apex. Our new location will be 219 North Salem Street Suite 200 Apex NC 27502. We will celebrate WORK week after our move with a series of special events. For now, back to the facts of why folks love promotional products:

• Promotional products work well as a standalone advertising medium or part of an integrated communications campaign. 
• Promotional products are one of the most effective forms of advertising. 
• Promotional products are a functional multi-sensory advertising medium. Adding a message to a product turns an ordinary message into a marketing experience an audience can smell, taste, see, hear and touch. 
• Promotional products are the most tangible, long-lasting and cost-effective form of advertising. 
• Promotional products impact consumers through a social, intellectual, educational and entertaining form or engagement. 
• Promotional products are unique and customization; yes! 
• Promotional products are a mainstream form of advertising. 
• Promotional Products Work! May 14-18 is a celebration by the promotional products industry to raise awareness about promotional products as an advertising medium and the benefits of working with highly qualified promotional products professionals to develop and produce innovative advertising and branding strategies. In the U.S., the promotional products industry is a $22 billion industry with more than 40,500 businesses— 96 percent of which are small businesses—and more than 500,000 promotional products professionals. The promotional products industry has a positive impact on the U.S. economy and contributes. In fact in NC alone check out these stats: Promotional Products Industry State Statistics* Reseller (Distributor) Sales Revenue: $ 464.6 Million Manufacturer (Supplier) Sales Revenue: $ 135.8 Million Total Promotional Products Companies: 1,003 Industry Jobs: 6,147 Percent of Companies that are Small Businesses: 97%
• By the way, click this video link to see why, Consumers Love Promotional Products! why consumers love promotional products