Perfect Packaging
“Packaging can be theater; it can create a story.” –Steve Jobs
Part of what makes a product great is how it’s presented, and in this case, how it’s packaged. Have you ever made a purchase decision primarily based on how the packaging looked? Yep, we have too. While your customers will be giving away personal care items (rather than selling them) to strengthen their brand, the same concept applies: People get more excited about an attractively presented item than one that is presented in a mediocre way.
Another point of consideration is the first impression. If you’re wondering why first impressions are so important, it’s because they stick — even if certain information challenges them later on. A fantastic first impression also raises expectations for the product inside and in turn enhances how the recipient perceives the product, resulting in a more positive user experience.
Why all this talk about packaging? We’re excited to offer new packaging options for 2018! One of them is the Zippered Pouch, a clear bag that allows you to put any combination of products together. Because you get to pick that combination, it’s ideal for special events, monthly promotions, focused initiatives, and more. The item features a business card slot, which offers a place to put a coupon or business card, as well as the option to custom imprint the outside of the bag itself.
We’ve also added the Lip Balm Blister Card, which holds and displays a single lip balm tube. This product offers a professional appearance thanks to its retail look, and it also shows off a custom, full-color design for the backer card. The latter is perfect for matching the label of the lip balm it holds! For more details about either of these new packaging options, give us a call and we’d be happy to provide them.
Are you imagining the possibilities for your upcoming promotions by incorporating these additions? We hope they make your customers’ brands stand out even more, differentiating them from the competition.
Besides the package, personal care products easily touch on the 5 senses, offering a pleasant aroma to connect to the consumer, print rich images in full color for the eye, interaction with the hand, a creamy texture that feels good ( just yesterday a client said, "I love how your lip balm feels; so much nicer than other brands") and finally- taste, a tough one to showcase in a promotional item but a strong memory hook. Skeptical? I've been carrying chocolate mint in my purse all winter- it makes me think of Girl Scout cookies with ZERO calories!
Source: These ideas and more from our friends at The Lip Balm Company!
Part of what makes a product great is how it’s presented, and in this case, how it’s packaged. Have you ever made a purchase decision primarily based on how the packaging looked? Yep, we have too. While your customers will be giving away personal care items (rather than selling them) to strengthen their brand, the same concept applies: People get more excited about an attractively presented item than one that is presented in a mediocre way.
Another point of consideration is the first impression. If you’re wondering why first impressions are so important, it’s because they stick — even if certain information challenges them later on. A fantastic first impression also raises expectations for the product inside and in turn enhances how the recipient perceives the product, resulting in a more positive user experience.
Why all this talk about packaging? We’re excited to offer new packaging options for 2018! One of them is the Zippered Pouch, a clear bag that allows you to put any combination of products together. Because you get to pick that combination, it’s ideal for special events, monthly promotions, focused initiatives, and more. The item features a business card slot, which offers a place to put a coupon or business card, as well as the option to custom imprint the outside of the bag itself.
We’ve also added the Lip Balm Blister Card, which holds and displays a single lip balm tube. This product offers a professional appearance thanks to its retail look, and it also shows off a custom, full-color design for the backer card. The latter is perfect for matching the label of the lip balm it holds! For more details about either of these new packaging options, give us a call and we’d be happy to provide them.
Are you imagining the possibilities for your upcoming promotions by incorporating these additions? We hope they make your customers’ brands stand out even more, differentiating them from the competition.
Besides the package, personal care products easily touch on the 5 senses, offering a pleasant aroma to connect to the consumer, print rich images in full color for the eye, interaction with the hand, a creamy texture that feels good ( just yesterday a client said, "I love how your lip balm feels; so much nicer than other brands") and finally- taste, a tough one to showcase in a promotional item but a strong memory hook. Skeptical? I've been carrying chocolate mint in my purse all winter- it makes me think of Girl Scout cookies with ZERO calories!
Source: These ideas and more from our friends at The Lip Balm Company!
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