Sunday, May 18, 2014

Programs create change- what do you want to change?



When kids are little stickers on their shirt, stamps on their hand and stars by their name provides simple, low cost, effective ways to show acknowledgment. As big kids, adults still like to be recognized. Let’s be honest, right now my written words are only being heard as thoughts in your head; no one can “hear” us. I bet you can name a time when you sat through an award presentation, a company meeting, a volunteer event thinking maybe this time they will announce my name; I deserve this award. It’s natural; we want to be recognized and validated for our efforts.
The question then becomes how, where and when will we acknowledge. Many of our own clients use recognition programs to build morale for employees, reward referral partners and retain top consumers by acknowledging their loyalty. Here are some examples from our own case study archives.
Visa gift cards, with set face value such as $50.00 each cards are distributed. The cards are branded first as a company store card, then redeemed on a branded company store site. Once on the site, the recipient selects from numerous national name brand selections for the value of their card. After selection, they are shipped a card from that national chain of their choice for the value of their branded visa gift card. It’s a turn key all inclusive program that is easy to use.The visa gift cards are actually cheaper than purchasing them at the local store AND come with all those extra perks!
This program is being used for a client that travels all over the USA. He needed an easy to carry item that would be a “one size fits all” program, properly fitting the taste of any recipient. He uses this program as a thank you for new client business. This program added a layer of personalized company branding, a component previously missing when he picked up random gift cards. It also added more choice to the recipient for selecting their favorite place to shop or dine.
Redemption cards for company store- these programs are designed to provide a branded card with a pre-determined value such as $25.00, $50.00, $100.00. Cards are distributed individually in a custom presentation package. The recipient visits a company branding store using their personalized card to select an item of their choice to be mailed to them directly. 
The program is used by a company that wanted to be able to give away branded cards to employees, referral partners, clients and as door prize gifts; this program offered flexibility, easy storage, personalization and allowed for them to brand their company with a simple turn key distribution plan.
Personalized Company Store- platforms can be created, maintained and hosted for a modest fee. There are several models that can be applied to provide a company access to showcasing only pre-approved branded pieces within their network or to their consumers. Inquire for details for the appropriate model for your company or organization.
If you are not currently creating reward events, employee programs designed to generate incentive or shape change, hosting education events for clients ask us how we can assist. One of our clients with on going employee incentive, achievement and communication programs in place is Leith Automotive Group
I’ve worked with Promotional Partners since 2008. I’ve learned to stop asking if you they can do something, because they always find a way to make things happen; it’s like having my own fairy godmother “to poof”, just make it happen. They provide us quality products, on time and direct us to new cool ideas that will get the notice we want for employees or customers. 
DEBBIE– LEITH AUTOMOTIVE GROUP



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