Tuesday, April 9, 2013

Golf

What is the one item a golfer needs the most? Most golfer’s think of a ball, but purchasing golf balls for a tournament can create challenges as many golfers are loyal to their brand. Consider asking at registration what brand ball they prefer to golf with or suggest some styles to select from so that your title sponsor will make a purchase that most golfers will prefer.




So what can I offer with confidence that will be used frequently? Tees, ball markers, divot tools, lip balm, hand sanitizers, ball cleaners and sunscreen are also very necessary and a great way to brand at a low cost to each attendee. Enhance the value and overall presentation of your brand by kitting smaller items inside a water bottle, cooler or ditty bags.



Golf towels with the golfer or company name on them are a great way to set up a presentation as golfers arrive to pick up their packets. Perhaps even a way to up sell your larger sponsor package; “been there done this approach” are your towels color coded by years of participation in the event? There is always a way to add on going value and appreciation to proven products.



Looking for something with a huge imprint area, but not a bag? Umbrellas make a great outdoor billboard because that have a large imprint area that is easy to read. It’s also a product that can hold a bold brand and the recipient will still find it functional. If you’re seeking a low profile approach to branding umbrellas that can be logoed on the handle, the case or the medallion on the base on the handle. Whatever you decide for branding select an umbrella that is functional for the golfer; a wide arc such as 54 or 62, fiberglass shaft, rubber grip and wind venting are all features for the avid golfer.

No comments:

Post a Comment