Thursday, October 27, 2011

Release Program

Challenge: How to reward partnerships with a “bank” of promotions. New York Life had been seeking a blue signature vase to provide local partners as a gift; cobalt vases presented a challenge for several years with stock availability.

Solution: Finding a source with affordable product in stock, we were able to purchase the remaining pieces and “bank” those on a release program for when they are ready to acknowledge a local partner.

Outcome: New York Life appreciated being prepared to ship out product quickly when a new recipient was identified.

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