Friday, September 9, 2016

November Promotions To Raise Awareness



November heralds in several events not to miss for capturing awareness.

Starting with Movember- www.us.movember.comEncourages men to grow mustaches in support of prostate cancer and other cancers that affect men. 




Companies could offer discounts for those with “a mustache” or use promotional mustache products like shopping bags, tumblers, shot glasses for incentives to purchase an item with proceeds being donated back to a cancer charity that affects men.

Encourage attention for your company by offering the opportunity to pose with faux mustache products for “selfie” moments at your location or around the shops in your area.

Similarly, supporting lung cancer awareness with positive anti-smoking messages, ribbons and bracelets; pledges from employees to try to kick the habit. www.lungcanceralliance.org


November 15- America Recycles Day
Take a look at work and home to figure out what can be recycled! There are many eco products made from easily domestic grown such as bamboo and corn, recycled plastics, old tires, old newspapers and more. By the way, glass products are naturally eco-friendly and easily recycled.

November 26-Small Business Saturday
Local retailers should plan now to thank customers with products that will appeal to customers and relate to the business. For example, a music store could distribute guitar pick key chains that day! 

Share your favorite promotions!

Friday, July 1, 2016

How Is CAS a Consumer Benefit?



Why are we certified?  

When a distributor like any other professional takes the time to master more knowledge in their industry the effect is better results for their clients. In addition to the requirement of longevity in our industry to apply; PPAI’s CAS certification requires testing of knowledge across the following ever 3 years to insure certified consultants bring “their A game” to consultations. 

What types of mastery are required? Course work in the following categories:
  • Marketing
  • Sales
  • Distribution
  • Trends
  • Artwork
  • Business management
  • Legislation, Intellectual Property, Legal & Ethics
  • Developing and managing programs
  • Trade shows product and display implementation
  • Integration of Technology
  • Product Safety
 
 Additionally this certification must be renewed every 3 years, with proof of additional course work- keeping our knowledge current!

Are there additional certifications? Yes, and we are working towards those goals! 

Want to know more?
 

 http://www.promotionalpartnersinc.com//CAS

 http://www.promotionalpartnersinc.com/ourassurance

 

What Is The Benefit To Multiple Memberships?

On our website http://www.promotionalpartnersinc.com/about 
we display our association memberships. Displayed are both ASI and PPAI's logos.


What exactly does ASI and PPAI stand for- why both, and how does that benefit me as the consumer? 


In many ways the organizations are the same. PPAI stands for Promotional Products Association International and ASI stands for Advertising Specialty Institute; which is also an international member’s organization. 
  •  Both organizations exist to support the advertising specialty industry and both are comprised of both distributors like us and suppliers; those that provide us your printed products. 
  •  Both organizations are committed to advocacy for our industry and education for our members. 
Our on going commitment to research and education related to marketing, brand and production trends translates into expertise for you by being involved with these associations. 
Tools, education, suppliers vary a bit from organization to organization so the combined reach and resources of these two organizations provides our company an advantage to cutting edge tools, as well as current relevant information about branding, marketing and imprinted products. 
Both groups provide us independently gathered, comprehensive research related to consumer behaviors related to promotional advertising
 http://www.promotionalpartnersinc.com/stats
PPAI facts gather by-  studies conducted by RELEVANT INSIGHTS, Baylor University, MarketTools Inc and other firms.
ASI's 2016 facts gathered

Top Tools Often Overlooked As Resource

Many of our clients are so busy processing day to day activity that they have a hard time slowing down to look at the larger picture for how all of the tools we offer can assist them, making lighter work of what might seem to be a difficult task. Our post Apparel Purchasing Overwhelming You? Apparel Purchasing Made Easy http://promotionalpartners.blogspot.com/2016/06/apparel-purchasing-made-easy.html listed some of the reasons clients can feel overwhelmed


Our knowledgeable staff can help you with product education in person and with on line tools.

  • Set up a meeting here in the showroom comparing samples.
  • Have us pull samples to bring to a meeting at your location
  • Ask us to set up a mini show for the entire organization for a few hours to allow departments to come in and feel fabrics, try on apparel and decide what is going to work for them! 

Learn the basics in construction difference, fabrics, trends and how a branded apparel piece will perform.

Make sure you are purchasing the correct apparel for your next promotion; even when you have custom needs, we have solutions!

http://www.promotionalpartnersinc.com/customapparel 


That sounds great, but I can’t meet with you in person or my meeting is in 30 minutes, or my company is based here, in CA and overseas…how do I share information?

No problem…no really ….Did you know we can …

  • Create mini e-catalogs customized to the needs of your organization? YES!
  • Generate virtual images of your logos on apparel? YES!
  • Do you need sizing charts, images that really explain the fit of apparel in a way that make sense to the average person? YES!
  • What about a video that shows apparel in action? YES!
  • Create E stores? YES!
    • Selecting only the approved apparel styles in the store
    • Selecting only the colors you want individuals
    • Adding logo on the images in the store
    • Activating a commerce component to pay for apparel on line
    • Receive electronic ordering information
        Request e documents such as- http://www.promotionalpartnersinc.com/products/5-clothing-and-textiles


Ready to get started??         




Thursday, June 30, 2016

Get Results During June- September

What do you want to achieve? More sales, increased order size? Happier employees for retention? Promotional products are the perfect medium for achieving those goals. 

How? Reference our yearly calendar on the website- http://www.promotionalpartnersinc.com/dates


This summer our interns worked hard to update the calendar found on the website, adding photos, links and of course dates. While one intern updated the 2016 web calendar, another was working on summarizing dates for you to incorporate into a summer promotional program for this post. 

As promised from the previous post, here are some ideas to connect with customers or employees this summer. 


June
                        PTSD Awareness Month
PTSD affects thousands of military veterans each year. Give veterans’ groups and nonprofit organizations T-shirts, sweatshirts that have information about PTSD and will raise awareness. For more information, go to www.ptsd.va.gov
 
June 14
                  National Blood Donor Day
            Motivate blood banks to encourage blood donations; give thanks to people who have given before or are giving now. Products themed accordingly-red pens, red mugs, droplet shaped products such as magnets

Brewer’s Festival's? 
            Breweries are popular with charities as a sponsor. Themed -pint glasses, bottle openers, sunglasses, coasters, growler bags, and koozies are popular staples
June 27
                  National HIV Testing Day
            Give products to nonprofit organizations and health care institutions to encourage people to get tested for HIV. Products would include-totes, ribbons and awareness wristbands.

July
                  National Ice Cream Month
                  90% of U.S. population eats ice cream; summer is the prime time for ice cream sales. Who doesn't like ice cream? ice cream scoops, baseball helmet shaped bowls or color changing bowls, cone frame magnets to save photos from your event later.

July 18-21
                  Republican National Convention
            Presidential election years boost sales of merchandise with politicians’ names on them. Give candidates bumper stickers, yard signs, buttons, pens, and magnetic car signs.

July 25-28
                  Democratic National Convention
            Presidential election years boost sales of merchandise with politicians’ names on them. Give candidates bumper stickers, yard signs, buttons, pens, and magnetic car signs.
 
July 24
                  National Drive-Thru Day
Drive-thru restaurants can have offers that show how much they appreciate their customers. Provide signs that advertise the promotion around town. Products include-crayons and light up bracelets for kids, stress relievers shaped as cheeseburgers or French fries, offer discount passes or frequent customer loyalty cards. 

            August 10-16
                        Elvis Week
Thousands of Elvis fans go to Memphis, TN, to celebrate the king of rock and roll. Products themed accordingly-gold sunglasses with muttonchops sideburns- why not have Elvis impersonation day at work this year? 
 
August 26
                  National Dog Day
            Pet stores, kennels, and doggie daycares can benefit from special promotions that celebrate the love dogs bring into their owners’ lives. Products include-paw wipes, bone shaped mats, pet brushes, anything else bone themed or functional to pet owns like waste bags, bowls, travel water dishes, reflective pieces, collars and leashes. 

September
                  Library Card Sign-Up Month
            Libraries nationwide participate in celebrating. It encourages people, especially kids, to sign up for a library card at their local library. Products include-bookmarks, pens, pencils, and tote bags- perhaps check with your local school to see how you can assist them with incentives to encourage reading.

                  Childhood Cancer Awareness Month
            Pediatric cancer is the #1 cause of death by disease in children. Provide products to nonprofit organizations, and researchers for fundraisers to help battle children’s cancer. Products include-hats, tees, pens, and other common promotional products to raise awareness. 

September 12-17
                  National Line Dance Week
            Bars can host events that celebrate line dancing. Products with cowboy theme-paisley bandannas, bottle insulators shaped as cowboy boots, keychains shaped like cowboy boots. Have a large crowd at work? How about inviting in a teacher for line dancing? Have a line dance contest? Select an after hours location to dance?

 September 17-October 2
                  Oktoberfest
            Biggest beer festival in the world hosted in Munich, Germany, but local celebrations are common worldwide. Provide bars, breweries, and German-American clubs and sell them themed T-shirts, mugs, lederhosen for servers, and can coolers
We have clients that use this theme for yearly acknowledgements for their best referral partners. How? They throw their own Oktoberfest complete with commemorative steins or pints.
 
September 17
                  International Coastal Clean-Up
            Nine million volunteers have collected 164 million pounds of trash from beaches since 1965 as part of this Eco-friendly action. Help organizers thank volunteers with products such as caps, sport bottles, and T-shirts. Did you know that here at Jordan Lake they rely on volunteers to clean up the waterfront? http://cleanjordanlake.org/

What sounds like fun?

Breeze from Summer to Early Fall - Easy Ways To Connect

Staying "top of mind" is the key to promotional product success. On-going distributions during the year geared towards your company's services, benefits, and values will keep your client focused or direct employees to what's important to your organization.

Yearly branding doesn't have to be complicated.

Who's to say when a promotion has to start. Think about that for just a moment. For your last promotion did the recipient know it was coming? Maybe....if you attended a trade show or you always send out a holiday gift, your recipient might have expected it. However unless you are extremely disciplined you probably vary the day or distribution from year to year; perhaps even the number of expo's you exhibit.

Chances are however that if you plan a special to reward customers with a redemption gift or you decide that employees can compete for a fun desk item those are example of distributions individuals did not see coming.

My point is it's never too late to add a distribution or create a program for your company. Unexpected might be just the thing your company needs to spur on sales or generate more morale internally.

Need some ideas? 

Glad you asked- one of our summer interns created this list for you- see our next post for a list of ideas. 




Apparel Purchasing Overwhelming? Make It Easy



Apparel can be a simple purchase till you become the person tasked with selecting a product that is not just for yourself but will be worn by all of your co workers or handed out to your clients.

Suddenly that task becomes much harder.

Why? Well, budget…..everyone has a budget….What can you spend per person?

Fabric- do we want cotton, polyester, a blend…there are so many choices.

Which is right for the group? There is a wide range of body types & preferences not to mention will the guys like what the girls like? By the way the answer to that is not usually!! The good news is that most products come in companion styles cut & styled for both women and men. Additionally we partner with a host of apparel providers from quality basics to well know name brands.

Decoration- Our options for apparel don’t stop with the actual apparel itself. We have the ability to decorate with traditional process such as silkscreen and embroidery as well as laser etch, transfers, appliqués, DTG and full color processes, as well as host of unique screening processes.

Decoration drives your budget just as much as the actual product, so working with our team means you get the expertise to match up the right product as well as the best decoration method for the look you need with the price that meets your budget.

Overwhelmed yet? Don’t be….This what we do; daily. We are here to help and guide you to the best option to meet your goals and objectives.  

Visit our July 1 blog post to learn more about tools you may not know we offer that will remove your frustrations!