Friday, July 1, 2016

What Is The Benefit To Multiple Memberships?

On our website 
we display our association memberships. Displayed are both ASI and PPAI's logos.

What exactly does ASI and PPAI stand for- why both, and how does that benefit me as the consumer? 

In many ways the organizations are the same. PPAI stands for Promotional Products Association International and ASI stands for Advertising Specialty Institute; which is also an international member’s organization. 
  •  Both organizations exist to support the advertising specialty industry and both are comprised of both distributors like us and suppliers; those that provide us your printed products. 
  •  Both organizations are committed to advocacy for our industry and education for our members. 
Our on going commitment to research and education related to marketing, brand and production trends translates into expertise for you by being involved with these associations. 
Tools, education, suppliers vary a bit from organization to organization so the combined reach and resources of these two organizations provides our company an advantage to cutting edge tools, as well as current relevant information about branding, marketing and imprinted products. 
Both groups provide us independently gathered, comprehensive research related to consumer behaviors related to promotional advertising
PPAI facts gather by-  studies conducted by RELEVANT INSIGHTS, Baylor University, MarketTools Inc and other firms.
ASI's 2016 facts gathered

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