Yearly branding doesn't have to be complicated.
Who's to say when a promotion has to start. Think about that for just a moment. For your last promotion did the recipient know it was coming? Maybe....if you attended a trade show or you always send out a holiday gift, your recipient might have expected it. However unless you are extremely disciplined you probably vary the day or distribution from year to year; perhaps even the number of expo's you exhibit.
Chances are however that if you plan a special to reward customers with a redemption gift or you decide that employees can compete for a fun desk item those are example of distributions individuals did not see coming.
My point is it's never too late to add a distribution or create a program for your company. Unexpected might be just the thing your company needs to spur on sales or generate more morale internally.
Need some ideas?
Glad you asked- one of our summer interns created this list for you- see our next post for a list of ideas.