Harness Your Brand For Awareness

Yesterday I was a presenter for inaugural Women's Summit, held by the Fuquay-Varina Chamber of Commerce. If you were in doubt, my topic was branding. The title was If the Shoe Fits, Wear It! - A practical guide to branding management. Branding is about harnessing the power of your unique position within your market and articulating that story to consumers. While our client base is as broad as the individual working from home to Titan's in their industry at a global level- there are still many parts of brand management that seem overwhelming.

As part of the presentation yesterday, I outlined 10 Tips For Effective Brand Management . One of my tips encouraged business owners to break their own brand guideline rule from time to time! Why?

Once we've created a logo and brand guide for a client most businesses don't think about the image again- considering that image their brand. A logo is the visual representation associated with your company, but its the people that work at your company, the products you manufacturer or service you provide is the actual brand! It's your story.

Branding should not be a chore!

An exciting opportunity for a smaller to mid sized business is the ability to quickly deviate from the norm. A larger corporation would need to meet internally with their marketing, PR and creative teams to add a twist to their logo for an awareness campaign. However a smaller company participating in a walk to cure cancer or supporting the troops on Veteran's Day can easily switch up their normal branding palette.

Imagine the impact of changing your branding short term around a cause that's important to your business.

Take a look at these examples using our logo.

The Red & Gold Glitter add to the sparkle of the Holiday Season
The Red, White and Blue- remind of our patriotic dates such as July 4th, Memorial Day or Veteran's Day. 
Pink would be perfect for Breast Cancer Month


Does this look like fun to you?