The Value In Being Unique

Did you know since carrots grow in the ground if they encounter a rock, they will either twist or fork to grow around the obstacle?

In yesterday's blog post we heralded the farmer; because without farmers we don't eat. Yet millions of pounds of food never reaches the market because it's considered imperfect. CBS This Morning aired a report today that captured my attention, regarding ugly food. Instead of seeing ugly food, this  "grocer" offers a new way of thinking and distributing excellent food. Imperfect Foods is on a mission to provide quality food, at a lower cost, because it's deemed "imperfect".

I grew up in a farming family; the meat, vegetables and dairy in their diet was literally farm fresh. "Farm to Table" for rural areas was the norm; if you did not grow your own food, you did not eat.
A product of "their raise", my parents rented land for our family to grow our food. My brother and I were the labor to help plant, tend and harvest food; then to can or freeze the harvest. In fact, my first sales job was door to door in the neighborhood, pulling my wagon to sell $.10 bags of produce. I got to keep the profits and save for things I wanted to buy.

Value is a word that's returned to our collective vernacular; not to imply a discount, instead to signal an increase. It's not uncommon to hear phrases such as, "what's the value add, or what's their value proposition". Creating a value add for individual consumers is challenging since each consumer's preferences are different.

Promotional Partners strives to connect and offer relevance by offering increased value through education and creativity. As a brand agency we function as a brand manager for our clients each day. Our tasks vary. Some days we are involved in creating graphic design for print materials or creating a logo. Another client may need marketing strategies or an advertising plan to grow their business. A larger partner may need a comprehensive theme or unified appearance for an upcoming trade show or conference. We even have clients that need help crafting a fundraising campaign, engaging employees or showing appreciation. Tending to all of those different needs requires a little farming:

• We plant the seeds and ideas through our blogs, newsletters and special events. 
• Education allows the seeds grow brands. 
• Working with a diverse client base provides us an abundant harvest to share using case studies and testimonials. #OYES19
• Over the years, we've adapted to the industries changing climate and consumer preferences and emerged into a creative agency offering both super foods and traditional staples.
• We maintain on-going education for ourselves about the trends that will produce a better yield for our clients.
• We've grown roots in the community, serving on boards and being a volunteer. Our engagement in the field allows us to see first hand where brands can connect to their vertical markets. 
• We invest in our community- together we grow!  

Ready to walk our way? At Promotional Partners, our team beats to our own drummer- always seeking to define what makes you unique! Follow our posts and social media next week to learn more about our unique team!