Wednesday, October 9, 2019

Gifting Series: What's Your Brand Personality?


When it comes to gifting apparel, there are so many options and factors that play into choosing the perfect piece. Brand name items such as North Face, Nike, Root 73Carhartt, and more are always a hit! Decorating is also a major player in the success of your gifting efforts and vary based upon the material chosen. What all goes in to deciding which decoration method and why is it so important?

Every time you put your brand out into the world, you are saying “This is who we are.” Careful consideration should go into these decisions which is why it is so important, you don’t want your brand to have a negative image. The same thought should go into the decoration you choose as each has their own look and personality.

Check out some of the popular methods and corresponding brand personalities.

Transfer and Silkscreen bright and full of personality
Ideal for thin garments. Transfer and silkscreen both offer superior clarity and precision and allows access to locations not available to embroidery. 
Laserclean and distinguished
Applicable at virtually any location, laser produces a permanent tone-on-tone look. For a  bold look, pair with embroidery!

Deboss – subtle and elegant
Ideal for waterproof, deboss uses a die that's heat-pressed into the material, creating a striking 3D appearance. 

Embroidery - traditional and classic
Embroidery offers thread colors to match any logo. 

HXDrugged and durable
HXD is a unique decoration method that brings a whole new dimension to your logo giving a subtle pop from the apparel surface. 



Which best relates to your brand?

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