Why Drive 55?

It started happening 5 years ago, AARP cards started arriving at the house. This year the number 55 became more than a speed limit sign. I'll admit at times 55 has been more of suggestion that a limitation while driving, so at the age of 55 I refuse to allow being 55 a limitation in life. Look around, seniors are active and living long full lives! There is plenty of gas left in my tank, so slowing down is not part of my personal brand. Why all the references to 55?

Sept 21st was National Senior Citizen's Day and I was too busy to play bingo!

In fact, this past week I had the pleasure to network and share brand success strategies for the Apex Chamber of Commerce Women's Networking Series. Did you know In a 2016 study comprised of the Raleigh-Cary Metropolitan Statistical Area, including all of Wake County, part of Johnson and Franklin counties found there were 25,000 businesses in the area and 5,000 of those businesses were owned by women! -read more here.


Always a rule breaker, red shoes for a pop on black and white made sense as part of the presentation.

Lifestyle branding means not putting your brand " in the box" . Sure, for imprinting purposes your logo will need to fit within a defined area and a brand guide is important to overall brand management. However, there are reasons to have some fun with your branding without losing any of your identity.

For example October is Domestic Violence Awareness Month ( purple), it's Breast Cancer Awareness Month ( pink) and it's Red Ribbon Week (red).

• Perhaps for your social media efforts your branding might change color for the month? 
• Employees might wear ribbons and donate to your charity efforts. 
• If your business is tied into a specific cause as a sponsor or a donor, color or temporary inclusion of an icon with your brand offer a way to educate consumers what's important to your company.  

September is the traditional spotlight on Back to School, locally companies are contributing to school supplies for students and nationally we are partnering with companies that give back to schools!

How?

Our partner, Aakron Line, has an entire line of practical school products that have been purchased for awareness and spirit by many of our clients. By purchasing products that are part of the Give Back One For One program YOU are contributing to the over $7 million in products Aakron donated to non-profit partner, NAEIR, since 2002.

A simple outreach product like a ruler contribute to kids. SAFETY RULES! Increasing the reach of your campaigns is possible. Ask us about other ways to give back using branded products!

Why drive 55? Drive 55 for safety, but sing like Sammy Hagar when you approach life- there's plenty of road ahead at 55!