Ah gifts, what item will you receive that you;ll want to use daily?
Behind the scenes, our partner at PCNA has been researching and planning with their dedicated product development teams to bring you the best product mix possible. This month, we will start introducing new products and apparel pieces inspired by the latest trends and designs you are seeing in retail. Let's start with an overview of the hottest trends to capture for your branding this season.
Trend: Cool Colors Colors, especially colors that may be unexpected, make a statement without saying a word. There are plenty of opportunities to experiment with new colors this season– whether it's a pastel tote or an umbrella in a soft heathered gray. Even legendary workwear brand Carhartt has broken away from traditional brown with new color.
Trend: EcoSmart® Thanks, in big part, to a changing culture where plastic waste reduction is celebrated and laws banning single-use plastics are popping up all over the U.S. and Canada, gifts made from recycled materials and products that are reusable alternatives to items normally thrown away after one use are in high demand.
Trend: Lighten Up Gift season is a special time. Why not have a little fun with products that shimmer, glimmer and shine? From bags and bottles, to even umbrellas, iridescent and holographic products are everywhere right now.
Trend: Buffalo Plaid Prints and patterns are big right now. Our favorite is buffalo plaid – the classic pattern with cross-generational appeal that's being used in all kinds of new ways. (Yep, even umbrellas.)
Trend: Multi-Function Innovative design that allows products to be used in new ways – and the more they're used, the better for a brand. From umbrellas with Bluetooth speakers, to lanterns with built-in wireless power banks, these products a guaranteed to get a "wow."
Trend: Handwriting So much of the workday is spent typing and texting that people are rediscovering the simple joy of handwriting. Recent research even suggests that pen and paper is the better choice for information processing and retention. There's a pen and journal for every budget. We can even create a custom bundle with your favorite pen and notebook. Geeze, I may need to become re-certified for cursive!
The Bottom Line
From killer client gifts, to stellar employee anniversary awards, it's our job to help you find something that recipients will love. Did you images here that inspired you? Open the e-book here for inspiration. Keep following the blog for more new ideas.
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