The FInal Straw

Big news! The Final Straw is not the hump that broke the camel's back; instead it's a game changer to better brand engagement.


Partnering with innovative partners leads to unique brand opportunities for you.  Our partner at Leeds is both an innovator and a purveyor of major brands. Their recent partnership with FinalStraw, a manufacturer of collapsible, reusable straws, is an exclusive partnership bringing a popular Eco-friendly brand to the promotional products industry.

Since January 2019, our partner at Leeds's has been carrying FinalStraw. This straw is a game changer because it is a collapsible, re-usable straw that comes with a squeegee to clean and a small case to carry it. This product is offered with multi-color decoration and can be done on next day turn with SureShip®.

What's so cool about this product? Watch the video

"Leed's is an industry leader who understands the importance of corporate social responsibility, so our partnership with them felt very natural," said Emma Cohen, CEO and Co-Founder for FinalStraw. "FinalStraw was started in response to the devastating impact that plastic pollution has on our environment. By selling in the promotional products channel, we hope to get more reusable straws into more people's hands to reduce plastic pollution."

It's a great opportunity offer an in-demand product that gives brands a chance to align themselves with a timely, positive message – and have a tangible impact on waste elimination efforts.

 FinalStraw has a strong understanding of the promotional products market," said Heather Smartt, Global Category Director at PCNA. "Now more than ever, there's demand for non-disposable items and we are fortunate that, as a company, we are able to bring these types of items to our industry in an effort to provide consumers with the brands and items they want."

Plastic waste elimination is a significant cultural and corporate trend right now. Consumers today, especially millennial's and Gen Z, place a much higher priority on environmental issues - and they are demanding that the companies and organizations they interact with uphold these same values.

Corporations and the public sector are beginning to act in response to consumer demands for increased environmental responsibility. Last year, Starbucks, Aramark and American Airlines all publicly vowed to eliminate plastic straws. Seattle and Washington, DC have both banned plastic straws, while New York City, Hawaii and California all have pending straw ban legislation.  

Click here for more information on FinalStraw. Ask us how to position this product as a game changer for your brand.