Did you know that the earliest imprinted promotional products were commemorative buttons used in 1789? George Washington used commemorative buttons in his presidential campaign.
Spoiler alert: he won.
Moving through history, printing slogans on campaign buttons became par for the course, being adopted by both the USO (war bonds) and the Red Cross (donate blood) as a visual call to action.
Perhaps the most famous integrated campaign using buttons was the unforgettable "I Like Ike" slogan that accompanied the political draft and presidential run of Dwight Eisenhower. Irving Berlin wrote his campaign song and Walt Disney Studios made one of his television ads — which were the first campaign ads aired on TV.
Campaign buttons are often collected as vintage keepsakes, typically for the emotional response sparked by a memory. For example, Keith was cleaning out his dad's tool box recently and came across this button for Trout Haven. His dad had saved it as a memory of their fishing trips. Seeing the button sparked a memory and knowing his dad saved it made it an instant keepsake.
Whether we are wearing a button to support a candidate, an idea, show unity for a cause or even to prove we have paid for our right to fish on the pie buttons are an effective, low cost marketing tool. During this National Button week, consider tapping into this emotional response; we recommend the a button like this popular size and shape.
Connecting with your target markets starts with a positive response to your message. Crafting a campaign that resonates with your vertical markets takes strategy. Buttons can cross generations when woven into an event what's worth remembering.
Source- ASI Global Impressions Study
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