On the way to work this week, a radio host shared a study conducted by scientists that proved "we" can't stop looking at Facebook because we actually like to judge one another. Well duh, huh- once again scientist tell us what we already know. Oh, you don't judge? I do. I admit it- it's not about the price tag of the outfit, it's about polish and fit. I often see other business professionals, unfortunately often it's women, wearing something that makes me think, really- did you look in the mirror before you left the house?
If you aren't agreeing with me, then you are probably judging my comments. Right? HA!
I am okay if you are judging me for my comments. However, what we find frustrating is guiding some clients away from easily resolved brand "appearance" mistakes. When clients take their brand outdoors- often the date sneaks up, leaving them unprepared to present a polished appearance. Using this type of blow up tent makes set up quick and easy!
A recent blog caught my attention for some tips for your personal brand. The tips relate to your ability to grow your business, rather than leaving money on the table, by suggesting you assess your choices in a "three way mirror".
"If opportunity doesn't knock, build a door."
day in business, we face new opportunities to make money, grow our careers
and grow our business. But are you optimizing these opportunities? Whether
you are working for a company or out on our own, you may miss out on money
and opportunities without even knowing it.
a recent episode of her podcast Beyond the Business Suit, Kailei
Carr, CEO of the Ashbury Group, discussed five ways you may be leaving
money on the table. In this issue of Promotional Consultant Today,
we'll share a summary of Carr's key points.
outward appearance is not congruent with what you have to offer. Carr says that 11
judgements are made within the first seven seconds of meeting someone.
These include perceived credibility, competence, trustworthiness,
sophistication and level of success. Therefore, if you are meeting a
new client or senior leader for the first time, you want to reflect
the quality of your work. While the quality of your work might be
stellar, it's often not enough. People are human and they'll judge you
personally if you show up looking sloppy and not professional. So make
it easier for people to give you business, referrals and other
opportunities by reflecting a professional look that is consistent
with what you bring to the table.
LinkedIn profile is not updated or optimized. How many times have you
seen a LinkedIn profile where the picture is out of date or
inappropriate, or there's no picture at all. LinkedIn is the mainstay
for recruiters who are sourcing candidates, for business consultants
and other professional services, and much more. Often, business
relationships start from LinkedIn. If your LinkedIn profile is not up
to date, does not comprehensively and accurately describe your work
experience or does not include a profile photo commensurate with the
caliber of work you do or would like to do, you may be leaving money
on the table.
sharing what you do with others. Many of us try to keep our
personal and professional lives separate, but you never know who
you'll meet with a connection that can benefit you. Get in the habit
of sharing your business, your work aspirations or future goals with
others. They may be able to help you and you can help them. You won't
know if you don't bring it up.
not positioning yourself as a subject matter expert. Many of us are excellent at
what we do and are great at communicating our expertise, but we shy
away from this due to lack of confidence or fear of appearing
arrogant. Think of how many people you could reach and help by sharing
your expertise in a blog, on social media, while speaking on stage or
through other media. When we leverage media to share our expertise we
can not only reach more people, but our image is also immediately
elevated (assuming we present ourselves in a polished and professional
manner). And this attention can lead to paid speaking engagements, new
job opportunities, business opportunities and more.
entrepreneurs: your website does not properly reflect your brand. Just like your LinkedIn
profile, your other digital assets need to reflect a high-standard of
work as well. If you have your own business and have not updated your
website in months, this will not give confidence to potential clients
about your attention to detail. Develop a method for keeping your
website updated regularly. Again, you may be leaving money on the
table if you don't have a website that speaks to the caliber of the
customer you want to attract.
Power presence expert, Kailei
Carr, coaches and advises women leaders and aspiring leaders on
executive image, presence and personal branding. Her signature approach to
developing and defining a polished, professional image has helped
high-potential women to make it all the way to the C-suite. She also hosts
and produces the podcast, Beyond the Business Suit. Shared from Cassandra Johnson's blog Promotional Consultant Today Not sure what to offer employees for apparel needs? Would a company store help your dress code? Navigating the corporate casual look for yourself?
At Promotional Partners, we have you COVERED!
No time to come to the showroom?
Did you know we set up "shows" on location for larger groups to bring in various departments to a centralized point to ask questions & feel apparel first hand?