Monday, May 9, 2016

Tangibles- The "Little Engine That Could"

 Tangibles are the "little engine that could" because they connect with people on a grass roots level. The message is presented to an appreciative audience. It starts dialogue with the words "thank you" upon receiving a branded product. The momentum of your brand, like an engine getting over a mountain, has to have a driving force that connects and moves your brand forward. The long lasting impact of promotional branding generates that brand momentum and effects change. 

Keep these 3 things in mind- 

1- This type of advertising is unique because it's viral, mobile, highly targeted and inexpensive!  
Promotional products are the only advertising medium capable of engaging all five senses. 
Adding a message to a tangible product turns an ordinary message into a marketing experience
the audience can see, touch, hear, smell and even taste.

2- Promotional products are proven to be one of the most effective media available to advertisers.
Because promotional products are tangible, useful and highly targeted to the audience 
they reach, 47 percent of consumers retain them for more than a year, delivering the 
highest rate of reach, recall and return on investment in the advertising industry.

3- Promotional products are the most cost-effective method for small and large businesses 
to market their products and services. These products are often used to reinforce personal 
relationships with customers, clients and prospects. In this period of economic 
uncertainty, it is more important than ever to provide a personal connection.

We are happy to talk with you about the effectiveness and our passion for promotional product.
Looking for data, we have some examples on our site, but ask us for more comprehensive studies.

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