Can Using Awareness Dates Help Your Business?

Yes! Whether your business sponsors an annual breast cancer walk or works with a senior market making Family Care Givers Month in November an important date, start by picking dates that easily tie into your client’s core values or your own personal causes. Marketing your business can be overwhelming for the small business owner as they navigate the choices for advertising mediums and consider how to position their business among the current competition in their industry. Selecting products that capture their message effectively are one of the many reasons brand specialists are helpful. 

Utilizing key promotional dates can be a great way to begin with developing a year long marketing plan. Since businesses open every week, it’s never too late to introduce a plan utilizing national and local dates relate to your business. In fact in promoting upcoming event dates, you have a reason to share more about what makes your company unique within your market; to connect on a personal level beyond the service or goods you offer. 

Often the workplace can become pretty routine or boring. Shaking up the office with a fun promotion that also provides some interaction and feedback that would be useful to your company’s data collection might be the best way to close 2013. Dates don’t have to just be about promoting a worthy cause. Perhaps on December 6^th you run a company wide contest asking your clients to vote for their favorite salesperson, promoting National Salesperson Day. Make the contest interactive and fun with a variety of social media, all the while gathering valuable data about what your clients like about their favorite salesperson. 

If you don’t have a huge sales force perhaps the 12^th of December would be a fun way to celebrate National 12 Hour Fresh Breathe Day with educational information about dental hygiene, a kissing contest for a local fundraiser at your business that supports a local charity or maybe just hand out fun shaped breathe mints or flavored lip balm to current clients that stop into your business that day. In both examples your business will have some fun and valuable interaction with your client base. 

Still stuck on what to pursue? Simply use the date tab on our website www.promotionalpartnersofcary.com to access some popular dates to keep your brand top of mind for the remainder of 2013 or consultant with us to develop a more extensive plan for your company.

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