Yes! Whether your business
sponsors an annual breast cancer walk or works with a senior market making Family Care Givers Month in November an
important date, start by picking dates that easily tie into your client’s core values
or your own personal causes. Marketing your business can be overwhelming for
the small business owner as they navigate the choices for advertising mediums
and consider how to position their business among the current competition in
their industry. Selecting products that capture their message effectively are
one of the many reasons brand specialists are helpful.
Utilizing key promotional dates
can be a great way to begin with developing a year long marketing plan. Since
businesses open every week, it’s never too late to introduce a plan utilizing national
and local dates relate to your business. In fact in promoting upcoming event
dates, you have a reason to share more about what makes your company unique
within your market; to connect on a personal level beyond the service or goods
you offer.
Often the workplace can
become pretty routine or boring. Shaking up the office with a fun promotion
that also provides some interaction and feedback that would be useful to your
company’s data collection might be the best way to close 2013. Dates don’t have
to just be about promoting a worthy cause. Perhaps on December 6th
you run a company wide contest asking your clients to vote for their favorite
salesperson, promoting National Salesperson
Day. Make the contest interactive and fun with a variety of social media,
all the while gathering valuable data about what your clients like about their
favorite salesperson.
If you don’t have a huge sales force perhaps the 12th
of December would be a fun way to celebrate National 12 Hour Fresh Breathe Day with educational information
about dental hygiene, a kissing contest for a local fundraiser at your business that supports a local charity or maybe just hand out fun shaped breathe mints or
flavored lip balm to current clients that stop into your business that day. In both examples your
business will have some fun and valuable interaction with your client base.
Still stuck on what to pursue? Simply use the date
tab on our website www.promotionalpartnersofcary.com
to access some popular dates to keep your brand top of mind for the remainder
of 2013 or consultant with us to develop a more extensive plan for your
company.
Inspired
now? Share some of your photos or stories we can re-post on our blog and social
media sites.
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