When new contacts say "oh you sell do dads or freebies" I politely point out that they are not leveraging the advantage, value, and benefits of promotional advertising until they understand how visual brand advertising works.
1- Given freely without obligation
56% of recipients feel promotional products are an expression of gratitude
2- Your target audience receives long term exposure
Promotional Branding is the lowest cost per impression on any form of advertising,
except a billboard with the average cost at less than 1/2 cent or $0.004 per impression.
3- Your ad medium becomes your message
58% keep a promotional item that is useful to them between 1-4 years
4- Items create a memory hook
94% of recipients can recall the name of a promotional item 2 years after receiving
5- Gifts build goodwill
42% gained a more favorable impression of a company after receiving the gift
No comments:
Post a Comment