Proven ways to stretch your marketing dollars:
Collateral marketing or cooperative marketing can work to the advantage of co branders. Besides increasing your marketing budget with co branding, the value of your brand is increased. Think about it, by aligning your name with another business you are increasing awareness to their client base as well as growing your own.
Make sure during distributions you highlight your co brander’s strengthens as a company. By endorsing another company you are adding to the value of your own brand.
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