Tuesday, February 5, 2019

All Bark, No Bite!

National Love Your Pet Day is coming up on February 20th. Every weekend our dog Holly looks forward to trips to the dog park. She "knows" it's the weekend and starts "lobbying" us to go by a series of dances and noises; she is communicating her message load and clear

 As a dog owner I know how important pets are to our family. We have 2 dogs and each of our son's has a dog. In fact over 32 years of marriage, this month, we've never been out without a dog in our houseYour favorite pet might be a cat, reptile or bird but for today, we will focus on connecting your brand with my favorite 4 legged friend a dog!

Getting your brand into the home is important to industries with products or services for the home or family. Pairing your brand with products that benefit dog owner's makes sense as a marketing strategy. For example, safety is important to people and their pets; be seen by oncoming drivers with light up reflective products.  Industries such as insurance or home security seeking to connect a message of safety to families will appreciate how pet products communicate with homeowners without words- just like our dancing dog.   




Collapsible bowls are great to carry along on a hike or for travel; they make a great product for a pet friendly hotel or a local park attracting more visitors.

Collapsible Pet Bowl
Pet Accessory Bag

Some pets can be messy when eating or drinking, help protect floors with a pet feeding mat Flooring that is pet "tested", general contractors and interior designers could tie in their message into this type of product,

Pet Feeding Mat

Designing a campaign around your brand message is our passion. We like to generate ideas that get results.  Communicating your message in the right place, right time, without words....well that's what we do. Sure your logo has words and you might add a call to action on a large imprint area item but what's important is a partner that can amplify your message; increasing the reach and recall to your ideal consumer. 

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