76% Of Women Keep What's Attractive

Valentine's Day is around the corner providing a fun way to tie love to branding. Am I talking about retaining a cute guy? Nope, I'm talking about creating a desire to keep a polo. A frequent complaint from women is "Ugh, ( sigh) I don't want to wear the polo my boss picked out. " Sure, polo shirts are a popular way to showcase brand unity; but what you select is important.

Suppliers are taking cues from retail, responding to the popular trends and providing solutions ladies will find attractive. Let's break down the facts of this "penny-wise" and adaptable promotional medium. 

Our "penny-wise" series continues to show how far your pennies go!

For 2019 in the what's new tab link inserted here, you'll find companion men's-ladies styles feature the popular "johnny collar ( open v shape) for ladies and yes, the return of the tipped collar! There are Ogio products, which are always trendy styles  in the athleisure category. What's athleisure? It's bringing the popularity of fabrics that keep you cool, dry and odor free in the workplace.  

What else is new?

Some exciting new drapey styles for women that women will actually want to wear! 

While we are seeing cotton rich fabrics coming back as options, performance materials, aka "dry fit" are still popular. In navigating your choices we like to provide tips, guides and samples to make sure"uniforming" your team isn't stressful! 
 

Ready to create cohesive program for your staff? A staff apparel store? An on site show for sizing and feedback? Yes- you have you covered, providing options women WILL find attractive!

Source- ASI 2019 Global Impressions Study