Will Your Branding Flop or Shower Sales?

Cannonball!!!!!!!!! Who does recall the fun of a cannonball or belly flop contest at the local pool? One of our son's loved the annual July 4th belly flop at our pool. He was usually a prize winner! I'm not sure which was wider the red mark on his stomach or the grin on his face.

Are you ready for summer? 

Outdoor leisure events are in full swing, offering ample opportunities for you to provide quality, branded gifts to employees, referral partners and top clients.

While your brand interaction might not spray water on viewers like a belly flop, you don't want to be "all wet" or a "flop" when it comes to engaging your target market.

Go ahead, make a splash!

June is National Safety Month, with organizations like the National Safety Council providing FREE tips for safety in the workplace, home and on the road; spread the word and BE SAFE! Safety is a great message for many of our clients to incorporate into their summer promotions.

If your client base plans to hit the water in a boat, at a pool or on a beach, you won't want to miss our open house on the 27th for some new ideas! Prime Line will have solutions for consumers that keep your brand close at hand. RECALL & RETENTION comes from interaction; engagement translates into sales as well as brand loyalty.

How do you go about planning an effective summer campaign?

It all starts by sitting down in the showrooms. Take price off the table and talk about what you want to achieve. As the conversation develops, we apply our expertise, suggesting products that will fit your distribution plan & maximize your objectives to achieve your goals.

Here is a quick review of what we need to craft a plan:

1. Clear direction on what you what to achieve
2. A firm understanding your budget, which includes the number of products or kits in your distribution, as well as how the distribution will take place.
3. Consistent message. Extracting the key words that create a visual impact.
4. Making the best use of imprint space for the message or theme.
5. Determining the best way to present your product/materials, including determining if collateral materials will help the message.

Looking for a splashy appearance at the office?

Need some fresh office or conference ideas?

By the way, are you registered to attend our Open House on June 27?