Why Do Showroom Shirts Offer the Perfect Fit?

 While I enjoy flipping pages in a magazine, when it comes to selecting apparel, I gotta touch it. How does it feel, the texture? The fabric content? The color? No zoom feature on a website or a feature to select a model in my size, 360 view is well...gonna be me! That's why our showroom has real clothes from our lines, carefully selected by our team to represent the types of apparel you ask to see.


Just in the showroom- some new apparel pieces from the Trimark collection. 

Some ladies shirts that real women will want to wear!  

Keith's favorite line- Vantage has added some really sharp looking pieces from the Greg Norman Collection and 

When selecting apparel we ask a lot of questions. Why?

We want to help guide you to selections that work for the purpose and the people. Let's face it, we are not a one size fits all society. Assuming that the polo shirt you like will work for all the body types in your company is usually where the issue starts. The decision maker often has trouble keeping in mind everyone else- are they taller, shorter, wider, thinner, busty, hippy- do they even want to wear a polo shirt?

Corporate consistency is brand recognition right?  Yes and no. You might have a brand color that folks associate with your company, but think for a moment about your core values and company proposition to consumers. Employees convey a similar message for consistency, but everyone has a slightly different delivery. Shopping for apparel is much the same way.

1. Who is going to wear this piece and why? 

Understanding the frequency of use and the environment of the person wearing the shirt will help to determine the right type of fabric content. 


2. What do you want the overall look of the apparel to convey?

Apparel is constructed differently for a reason- you know....fashion statements and apparent. Does your company want a more polished classic look, trendy, edgy, fun- what's the statement? Apparel choices and how they are decorated can help to convey your message long before an employee even says a word. After all, don't we make impressions based on appearance every day?

3. Brand names- do they add value? Are they worth the additional cost? For the same reasons that we make impressions about someone based on their wardrobe; brand names are associated with prestige, success and aligned with brands for instance that offer a lifestyle to the person wearing them- such as The North Face.....a brand name can have powerful results.


 4. While brand names might be nice, they also have a higher price tag. Often those higher prices exceed budgets. Often there are more budget minded offerings with very similar types of fabrics and styling.

Consistently our clients say access to showroom samples is a plus. Our 2018 survey yielded that

67% of our clients who responded appreciate our showroom access! 

Set up a time today to come in or ask us to pack up and come see you- we set up on site meetings for your departments all the time!